PrestaShop is an open source, freemium e-commerce platform. The Open Software License governs how the programme is distributed (OSL). The MySQL database management system is supported and it was created using the PHP programming language. The Symfony PHP framework is a required piece of software.

1. Identify Your Audience

2. Develop Your Brand Position

3. Marketing/Awareness: more shoppers, more returning shoppers

4. UX/Consideration: improve navigation and website loading speed

5. Payment/Conversion: the buying process is not over until the payment is made

6. Shipping: Ecommerce means shipping, so it better be good

7. Retention/loyalty: reach your customers on social media

8. Make use of voice search in PrestaShop Store

9. Use customer reviews to build a more honest brand

10.Create FAQ’s pages to solve shoppers queries

1. Identify Your Audience

Identifying the audience for your store is an important step in the process of growing your business. If you can’t identify who your customers are, you won’t be able to target them with the right content, revenue opportunities or marketing messages.

A great way to identify what type of people are likely to buy from your store is by looking at the demographics of a similar company. For example, if you’re selling beauty products, look at what other beauty brands are doing and see how they’re targeting their demographic.

2. Develop your brand position through Prestashop

Prestashop is a free open-source ecommerce solution. PrestaShop is a reliable, flexible and cost-effective way to start your own online store.

Here are some tips for developing the brand position of your Prestashop store:

1) Create an eye catching logo and branding style that will represent your company or product in the future.

2) Develop a clear and concise mission statement to communicate what you do and why you do it.

3) Develop an effective marketing message so that consumers understand what makes you different from other companies in the same industry.

4) Develop a unique value proposition so that customers have an incentive to buy from you instead of competitors in the same market space.

3. Marketing/Awareness: more shoppers, more returning shoppers

Marketing is an integral part of running a successful business. The more shoppers that your store attracts, the more returning shoppers you have.

We’ve found that marketing on social media is one of the best ways to drive traffic to your store.

Social media marketing is a great way for e-commerce retailers to build their brand, increase awareness, and generate sales.

4. UX/Consideration: improve navigation and website loading speed

PrestaShop is a free and open-source ecommerce solution.

There are many ways to improve navigation and website loading speed, including:

– Optimizing the images on the website

– Using CSS sprites

– Optimize the web fonts

– Reducing web page size

– Compressing images for better performance

5. Secure Payment/Conversion

Modern online shoppers are always looking for a safe and secure payment option when they make a purchase. That is why most online retailers offer this payment option to their customers. After all, if the customer feels that their data is safe and secure then they will be more likely to trust the company and complete the purchase. PrestaShop has an inbuilt payment module that makes it easy for users to pay without having to leave the site.

6. Shipping: Ecommerce means shipping, so do it better

Shipping is one of the most important factors that can affect conversion rates. It is a key part of the customer journey and is often the last step before they make a purchase.

The shipping process might not be perfect but it can be improved to better engage customers and help increase conversion rates.

7. Retention/loyalty: reach your customers on social media

Retention is a key factor for boosting conversion rate in PrestaShop stores. It helps to improve the customer experience and make them feel valued.

Retention is not just about sending a one-time coupon or discount offer to the customers. It is about building a long-term relationship with them, so they will come back again and again.

Some of the tactics that can be used to retain customers are:

Offering discounts on their favorite items Offering free shipping for all orders over Rs.500, Offering free returns, Offering gift wrapping services, etc.

8. Make use of voice search in PrestaShop Store

Voice search is a technology that is designed to make a person’s voice the only input for searches. With this technology, it becomes easier to search for products and services as well as find information on the internet.

The use of voice search in e-commerce has been increasing due to its ability to boost conversion rates. In addition, it also offers a more interactive experience for customers by allowing them to ask questions in natural language.

The use of chatbots in customer service is not new and has been used by companies like Facebook and Amazon since 2016. However, their popularity has increased with the emergence of virtual assistants like Siri and Alexa that can be found on smartphones and smart speakers respectively.

9. Use customer reviews to build a more honest brand in Prestashop

PrestaShop is an open-source ecommerce solution that provides a wide range of features and tools to manage online stores. It is one of the most popular ecommerce platforms that are used by many small, medium, and large enterprises.

One of the features that has been found to be useful for boosting conversion rates in PrestaShop stores is customer reviews. Reviews have been proven to be helpful in building trust among customers and encourage them to purchase the products from the store.

Customers are more likely to buy a product if they know someone else has already purchased it and liked it. This can be done by encouraging customers to leave reviews after they make their purchase, or asking them for feedback on their experience with the product or service. In this way, PrestaShop stores can increase their conversion rates through customer reviews as well as other strategies such as discounts, free shipping offers, etc.

10. Create Prestashop FAQ pages to solve shopper queries

FAQs are an important part of any eCommerce site because it answers all the questions that a customer might have. FAQ pages can be found on many eCommerce sites and they typically focus on product information, shipping information and returns policies.

The main goal of an FAQ’s page is to provide customers with all the information they need before they make their purchase decision.

A great way to identify what type of people are likely to buy from your store is by looking at the demographics of a similar company. For example, if you’re selling beauty products, look at what other beauty brands are doing and see how they’re targeting their demographic. Are you eager to know much more about WooCommerce SEO and Magento SEO? Visit these articles for upgrading your knowledge. Follow us on Instagram for such informative content.

Shopify SEO is a collection of SEO modifications specific to the Shopify platform. The technique of improving a Shopify website’s performance in search engine results is known as Shopify SEO.

10 Powerful Shopify SEO Tips to Attract More Online Customers –

1. Create a Site Hierarchy

2. Perform Keyword Research & Mapping

3. Optimize Metadata

4. Add Alt Text to Images

5. Incorporate Video and Engaging Media

6. Optimize Site Speed

7. Improve User Experience

8. Optimize Product Pages and Descriptions

9. Optimize for Mobile

10.Create Rich Snippets for Your Products and Pages

1. Create a Site Hierarchy

The site hierarchy is a way to organize the content on your website in a way that makes it easier for crawlers & website visitors to find what they are looking for. In order to create a site hierarchy that is sequential structure, Network, or web-linked structure & hierarchical, or tree-like structure, it is important to think about the user experience.

A good site hierarchy should be:

– Simple & Clear

– Informative

– Easy to navigate

A good place to start when creating your site hierarchy is by looking at what your competitors are doing & seeing how they are organized. This will give you an idea of what works and what doesn’t work. You should also think about the user experience, and how people will easily navigate through your Shopify site. Categorize all pages, maintain a clear URL structure, connect all pages with internal linking, create a sitemap. In simple words it is the backbone of any Shopify website and has a huge impact on SEO, because it allows search engines crawlers to better understand the structure of your Shopify site.

2.Perform Keyword Research & Mapping For Shopify SEO

Shopify is an e-commerce platform that allows you to create an online store and sell your products online. Keywords are what shoppers search to find your Shopify website in search engine results pages.

This will help you understand the market and plan your content strategy accordingly. You can use the Google Keyword Planner, SEMrush, Moz Keyword Explorer to find the right keywords for your store. Once you have found the right keywords, you need to use them in the right places.

3. Optimize Metadata

Meta keywords are used by search engines to match content with user queries.

To optimize your metadata, start by ensuring that your meta title tags are descriptive and keyword-rich. Then, write compelling meta descriptions that will entice people to click through to your content. Finally, use the meta keywords in your website to add relevant keywords to your category & product pages.

4. Add Alt Text to Images of Shopify SEO.

Alt text is a short image description that helps shoppers who have trouble seeing the content on a page in Shopify website. Alt text should not be a duplicate of the image title. It is also important to keep in mind that alt text cannot be used for images with links.

Shopify has built in tools for adding alt text to images. A keyword-rich Alt text helps Shoppers to be aware about the products they are seeing on Shopify stores. It also helps the search engine crawlers to know more about what the content is about.

5. Incorporate Video and Engaging Media

For building brand trust and credibility, Video is a powerful way to attract & engage your customers and present your products in an interesting way. It’s also a great way to provide more information about your product or business without having to create an entire webpage.

Shopify has made it easy for you to embed videos into any page on your store by adding video widgets. Video widgets are customizable and can be used for different purposes, such as displaying a product video, providing instructions on how to use a product, or even showing off the company culture.

6. Enhance Site Speed

The Shopify site speed is a key factor that affects the conversion rates. Shoppers will stay more on your website if it loads quickly, and the lower bounce rate means that you are getting more potential customers. However, if your website is slow it can be very frustrating for shoppers.

You can increase the speed of your Shopify website which will make for a better customer experience. Make use of compressed images, use fast and responsive theme, minimize redirects and broken links, use single hero images instead of using carasoul. It helps to improve the Shopify website speed.

7. Improve User Experience

The total of all user interactions with your product is the user experience. It can be gauged by their level of satisfaction with the item, their ease in returning it and making subsequent purchases, and their likelihood of recommending it to others.

There are several ways to make Shopify more user-friendly for you. On your Shopify website, for instance, you can use a call-to-action button to invite online users to add an item to their cart or complete their purchase. In order to eliminate the need for customers to wait for customer service to respond via email, you can also offer them the option of online chat.

Make it simple for users to provide feedback on your website or product while also updating it frequently.

8. Optimize Product Pages and Descriptions For Shopify SEO

Any e-commerce store needs to have product pages and descriptions. Increased conversions, more sales, and increased revenue can be attained by optimizing these pages and descriptions. The steps listed below should be used to optimize them:.

1. Ensure that the navigation on your product pages is simple and effective.

2. Utilize professional-level product images and videos.

3. Create keyword-rich product descriptions that are compelling.

4. Promote your products on social media.

9. Optimize for Mobile

Making content on your website responsive to mobile devices is a process known as mobile optimization. Making sure the content can be read and navigated on a small screen achieves this.

A few things can be done to make your Shopify store mobile-friendly:.

1. Apply a theme that is mobile-responsive.

2. Create mobile-friendly versions of your images.

3. Utilize the Shopify mobile optimization tools that are built-in.

To help customers find what they need easily, it’s crucial to make sure that your content is optimized for mobile screens.

10. Create Rich Snippets for Your Products and Pages

Rich snippets are a powerful way to highlight the unique features of your website and to give some background information on why visitors should visit your Shopify site. When you execute this strategy effectively, your website’s traffic may rise by up to 40%.

With the rich snippet, you can give more details about your website’s content or product in SERPs. You can add things like pictures, videos, price, and availability details. At Kantha Digital, we boost up the search engine ranking by making your Shopware website faster, user-friendly and easy to navigate.

Rich snippets should be used right away if you aren’t already.

Shopify helps you easily find the keywords that are relevant to your niche, as well as the keywords that are generating traffic for your competitors. You can also find out what keywords people who visit your website are using to search for products. This helps to get valuable traffic for your online business. Visit our Instagram feed for more Information.

Do you have an ecommerce store?, but have no visibility in the SERP’s or  searching the new roadmaps for “How to increase the rank of my eCommerce website by SEO?” and “How to increase website ranking on Google or Bing by SEO?”. Then no worry, this blog will help you to get the best tricks & techniques that  help your ecommerce websites to appear on Google’s first page, especially in one of the top three organic positions & improve chances to get more user clicks.

How to show up in the search engine rankings?

54% of all website traffic comes from organic search, compared to only 10% from paid search, 5% from social and 34% from all other sources. Today online shoppers make use of search engines to look for information related to news, trends and most importantly, products, services and their favourite brands Therefore for any ecommerce website it is very essential to rank on top positions of search engine result pages.

To achieve this successfully SEO helps by optimizing a product & category page content, conducting keyword research & mapping, and getting quality inbound links to increase that content’s ranking and the website’s visibility on search engine result pages.

So, how do you optimize your ecommerce site?

   – Perform keyword research for product pages and category pages

   – Optimize your pages with meta titles, descriptions and H1 tags

   – Create and optimize product and category descriptions

   – Revise and redirect URLs

   – Improve images for better loading and searchability

   – Perform technical SEO

   – Internal Linking

   – No content duplication

   – Mobile Optimization and Usability

   – Quality backlinks to your blogs, products & categories

   – Enable social sharing

Perform keyword research for product pages and category pages in SEO –

If you want your eCommerce business to get the top positions in the search engine results pages, you have to start with the right keyword research strategy. By identifying and understanding your searcher’s intent for a given keyword, your content is more likely to rank higher in the search engine results pages (SERPs) and be visible to  the potential customers.

Doing a better target keyword research, means that you have win the half battle. For example, if you are an online smartwatch brand seller & people are searching for ‘Smartwatch for womens’ or ‘Mens smartwatch’ on your website then on the basis of their search queries your products & category pages can be made visible to the user.

Optimize your pages with meta titles, descriptions and H1 tags –

To attract & engage  the online shoppers it is necessary to provide them authorized, helpful & meaningful information that encourage them to click on your products & thereby driving more traffic and sales.

Many times it can be seen that an ecommerce site use the same product description for all products. Here they lost the biggest opportunities. By adding primary & secondary keywords in the meta title, meta descriptions & heading tags helps the search engine crawlers to know about your webpage content. If it written in right form, they can boost your click-through rate and subsequently increase sales rate of your website.

Create and optimize product and category descriptions –

As per research, 90% of consumers research online products or services before making a purchase either online or in-store. A well-optimize product & category pages help to gain the trust of online shoppers & turns them into the loyal shoppers.

For that, it is necessary to follow some things such as:

–  Write an unique product descriptions.

–  Optimize product image

–  Add short product-specific details.

–  Add a product benefits video

–  Use easy navigation

–  Share Real Testimonials And Customer Reviews

–  Add a FAQ’s section

Revise and redirect URLs-

When online shoppers visit your ecommerce site and it found that the issue of “page not found”. Then redirects solve this problem by seamlessly sending shoppers to the content’s new location or to another URL that is active and working properly.

Well executed, redirects will not harm SEO rankings of your ecommerce website. But if they are not properly executed, redirects can affect your SEO rankings. Therefore, it’s important to redirects URL’s to use for a website so you can avoid negatively impacting your website’s performance.

Redirects are used for forwarding website traffic during server maintenance, a website relocation to a new domain, merging duplicate content, and relocating website visitors from old content to new content.

Perform technical SEO –

Technical SEO optimizations that  your ecommerce website can be seen, crawled, and ranked by search engines & can deliver the right content from your site to online buyers at the right time.

Imagine that you are launching a new products in the market that most of people waiting for that. Then, the day finally comes, and the notification goes out. Customers excitedly click the link to buy the new product. Then, it takes over 10 seconds for your web page to load. Buyers are annoyed and they don’t want to wait.

For every second that it takes for your web page to load, you’re losing potential buyers and increasing your bounce rate.

It doesn’t matter how great your product is—your site isn’t functioning well, and you’re losing precious traffic. Therefore it is necessary to solve the issue like mobile optimization, page load speed, link health, duplicate content, schemas, site security, URL structure, 404 pages, 301 redirects & others. Solving these technical errors will lead to identify new opportunities & create better experiences to online shoppers.

Internal Linking –

Internal linking is a best way to improve your rankings and the performance of your ecommerce website. It is one type of hyperlinks on a webpage that point to another webpage or resource, such as an image, video, or document on the same website or domain.

When website crawlers visit your ecommerce website, they are able to gain more information about your content that influences whether or not they will promote those pages in the SERPs. In short, it makes more simpler for Google bots to crawl and discover new pages.

So never underestimate internal linking, with a little bit of time and smart planning, internal links can help your ecommerce site to see more pages in Google’s index and achieve better ranking positions.

No content duplication in SEO –

Ecommerce websites consists of multiple product pages and categories pages with similar attributes. An online store that has 100+ products, each with similar features and descriptions, can easily look like overlapping duplicate content to Google crawlers. In this situation duplicate content confuses the Google Bots to identify & choose which of the original content it should rank in the top results.

This issue can be solve easily by applying canonical tags, these tags helps Google crawlers to know that a specific piece of content is a copy of another page. You can also apply meta robot no index tag, it tells Google not to index the links on a specific page, but it lets it crawl the links. By applying these process, you’ll avoid getting penalized for duplicate content from Google.

Mobile Optimization and Usability-

Nearly 90% of the world population owns a smartphone and often multiple types of mobile devices. If you are running an ecommerce store, & people facing the issues of small buttons, hard to see links wait for slow pages to load, or can’t quickly add items to their carts make a poor experience for online shoppers. It directly impact by increasing the website bounce rate.

Therefore mobile optimization is very necessary for online buyers. We need to make sure that the customers product buying experience is easy & convenient. Some features of a convenient mobile experience include:

– Providing larger buttons for shopping

– Keeping images & videos small

– Giving users the option to checkout as a guest

– Offer a simple navigation menu

Quality backlinks to your blogs, products & categories For SEO

Backlinks are very useful links for your ecommerce website. If you have built backlinks from high authority domains within your niche, they send a strong signal to Google to decide your rankings on search engine results pages.

A Good quality backlinks helps create a new connection,  generate new leads & maintain a healthy relationship with your online customers. When someone reads a good posts, blogs and sees a backlink pointing to the source, there is a good chance that they will click on the link to know more about who and where that content was from. If that person really like your post then they might follow your ecommerce brand on social media platforms. A simple link can bring consumers to your website without the aid of search engine rankings.

Enable social sharing –

It is necessary for any ecommerce business to promote your products on multiple social media platforms. When people are reading post online they notice the links first. If they really like your product then it helps to create an impression about your brands on their minds.

Promoting your ecommerce website or products on multiple social media platforms help business to increase their website credibility & build more brand trust. If your post is getting more quality links, it will rank your ecommerce website higher on search engines result  page. Follow us on Instagram for such informative content.

What Is Ecommerce SEO?

Ecommerce SEO is the process of improving your online store’s visibility in search engine results pages and generating more organic (free) traffic to your ecommerce website. E-commerce SEO is about understanding how people search for what you sell online on the basis of demographics like their locations, age groups, interests, and many more. If you’re retailing online products and want to reach the huge audience possible, having a perfectly-optimized e-commerce website is an absolute must.

E-commerce SEO is a complex &  long-term process, with millions of online retail sites in existence, it’s not always easy to make your site stand out, But fortunately, there are plenty of SEO techniques that can help your store to level up in the search engine rankings.

Why Is SEO Important for Your Ecommerce Site?

Ecommerce SEO is the process of increasing your online store’s presence in search engine results pages and generating quality (free) traffic to your ecommerce website. That may sound very easy enough, but avoiding technical issues along the way is a real-time challenge.

As per research, Google processes 275 billion searches every single month worldwide. For ecommerce stores, organic search means a wider potential audience, and lots of additional revenue opportunities just waiting to be tapped into.

The SEO for Ecommerce site has huge advantages. Some of the biggest of these include improve website traffic, &  build customer trust & loyalty.

How Does Ecommerce SEO Work?

Search engines use a combination of crawlers (bots), indexes, and algorithms to determine which content deserves the top position in SERP’s.

In the initial stage search engine send team of bots to find out new & updated content. After that in the next stage the newly discovered content is then stored in a server database known as an index. Once your content is in Google’s index, it’s in the running to appear in relevant search results. When user searches query on search engine result page & if yours content is a good match for the query then your ecommerce store appear on first page.

An Ultimate Guide To Ecommerce SEO

Prepare your website for success –

In the era of digitization, every ecommerce business give their best to get highest organic traffic & also achieve maximum ROI. When customer sees your ecommerce store on top of search engine result pages ideally at No. 1. position, then there are more likely chances to buy products from your website.

To achieve this it is necessary to understand whether website are working properly or not. For example, which traffic sources perform best, which offers appeals, and cart abandonment issues, internal linking issue, navigation issue, and their potential causes, etc.

An Ecommerce SEO helps to open the doors of new opportunities for your online business.

Check Your Competition –

Your ecommerce website might rank at first position for a certain keyword today, but this status is not forever. Over time, other competitor websites will learn how to optimize their content and get the highest rank in the search engine result page. Therefore doing a well-competitive analysis helps to understands both we & our competitors strengths & weaknesses in a similar industry or business.

In this it is necessary to perform following process such as identifying your true competitors,  SEO keyword competition analysis, competitor backlink analysis, keyword gap analysis,  top content analysis etc. It helps you to understand what other competitors are doing and apply it to your own SEO efforts.

Keywords That Matters –

Keyword research is the process of finding relevant search queries that people type into search engines like Google or Bing to discover for products, services, and related information. In this we get a clear idea about, which words and phrases might they use to find solutions to their problems.

To perform this well we need to find out best seed keywords that define your niche. It also help you to identify what keywords your competitors rank for or which keywords already send maximum traffic to them.

This can be done well by using best keyword research tools such as Ubersuggest, SEMrush, Ahref, Google Keyword Planner, etc.

Deliver Memorable Customer Experience –

Today’s online shoppers discover products, services or their favourite brands on Amazon and Google, visit nearest stores to touch and feel them, then purchase online at the lowest price using mobile apps and price comparison websites.

Therefore it is necessary to deliver flawless & memorable eCommerce experiences to the customers.Ecommerce businesses must meet customers expectations by providing personalized, information-rich customer experiences that attract and retain them & also find the products, services and information they’re searching for, on the basis of their interests.

In this keeping customers updated with latest industry trends helps to generate more online traffic, improve the customer experience and raise sales through innovative, mobile-friendly strategies.

Capturing Minds

Beyond building an online store, it is necessary to provide value to the online customers. It is about building a long-term & healthy relation, not about selling someone your products or services.

Today, many online shoppers now compare shop before they buy products or services. A good strategy is require to capture quality leads. Whether you provide contact form, newsletter, e-books or offer coupon codes, implement an effective remarketing ads campaign so that if they leave they’re served ads to help entice them back, run contests and giveaways alerts to get followed on social media will help to generate genuine leads.

In order to convert leads into sales, you have to tell them a story. Showing potential customers how your product or service has changed the lives by delivering solutions of your current customers.

SEO Strategies That Open Floodgate of Traffic

Best SEO strategies for eCommerce websites helps to climb up the website ranks on search engine result page & also help to generate quality leads. Whether you’re a new startup, micro-small & medium scale enterprise, or a global brand SEO has a big impact on the success of your ecommerce business. Your effective SEO strategy determines how easily your target customers can find your online business.

To get your online ecommerce website in front of your future customers, you need to apply following SEO strategies which include Keyword research & mapping, write quality content, optimize meta title & description, make use of short & descriptive URL’s, generate quality backlinks from high site authority websites, create internal & external links, perform competitive analysis, conduct regular website auditing, etc.

Turn Your Ecommerce Store into Selling Machine

If you have an eCommerce store, you’re definitely in the right business. And if you’re planning to open a retail store online, there’s still room for growth. But the success is not that easy. To turn your eCommerce website into a profit-making machine you have to do the things right in a right way.

To keep your online customers happy, stay ahead in the competition, and remain visible, then it is necessary to follow some things such as, optimize your eCommerce website, promote your eCommerce website via social media, write highly-detailed products, services & brands descriptions & engage customers. It helps to make it more easier for your customers to find you. You can checkout here our social media ads.

To keep your online customers happy, stay ahead in the competition, and remain visible, then it is necessary to follow some things such as, optimize your eCommerce website, promote your eCommerce website via social media, write highly-detailed products, services & brands descriptions & engage customers. It helps to make it more easier for your customers to find you. Follow us on Instagram for such informative content.

1. Optimize your WooCommerce website for search

2. Experiment with content freshness

3. Submit your site to search engines

4. Build out your backlinks

5. Perform competitive analysis

6. Add new products or content to your website daily

7. Host contests and giveaways

8. Marketing on social media platforms

9. Add social media share buttons with reviews

10.Create retargeting ads to win back visitors

1. Optimize WooCommerce Website for better ranking on Google

Optimizing your WooCommerce store for Google ranking is not as difficult as it seems. It’s a matter of following some best practices and implementing them on the website.

First, you should make sure that your website is mobile-friendly. Google has announced that it will rank websites with mobile-friendly design higher in the search results.

Second, you should optimize your site for speed and performance. Fast loading sites rank higher on Google search results page and are more likely to be found by users.

Third, you should create high quality content for your site and blog posts. This will help with both user engagement and SEO rankings.

2. Experiment with content freshness of Woocommerce Website

The content freshness in WooCommerce store can be increased by updating it with new and relevant content, adding new products to the store, and making sure that product pages are updated with latest information about the product.

The Woocommerce platform has an inbuilt feature that allows you to experiment with content freshness and this can be done by selecting a specific time frame for when you want the content to expire.

3. Submit your site to search engines

A WooCommerce site is a type of e-commerce website that allows you to sell physical or digital goods and services. If you have an online store, it is important to submit your site to search engines so that customers can find your products.

It is easy to submit your WooCommerce site to search engines by following these steps:

1) Create a Google Webmaster account.

2) Add the Google Search Console verification code in the “Search Console Settings” tab.

3) Add the website URL in the “Site Configuration” tab and then click on “Submit”.

4) Submit your site’s sitemap file via “Sitemaps” tab and then click on “Submit Sitemap” button.

5) Add a sitemap for mobile versions of your website in the “Sitemaps for Mobile” tab and then click on “Submit Sitemaps”.

4. Build out your backlinks

Building out backlinks helps to boost woocommerce store rank. It is a good idea for any ecommerce store to build out backlinks on a regular basis.

Building out backlinks also helps to give your content more visibility in the SERPs, which means that people will find it easier to find your content when they are looking for products like yours. This can be particularly effective if you have a lot of new or less popular content on your site that would otherwise not get as much attention from visitors.

5. Perform competitive analysis

Competitive analysis is the process of looking at your competitors and understanding what they are doing. This helps you to understand how you can improve your business and get more customers.

The competitive analysis helps Woocommerce conversion by providing a deep understanding of the customer’s needs, problems, and their behavior. It also helps to identify opportunities for growth in the business.

6. Add new products or content to your WooCommerce website daily

If you are an online store owner, you know how important it is to keep your products and content fresh. To do that, you need to add new items and updates on a regular basis.

Adding new products or content to your WooCommerce website daily is a good way to increase your sales and revenue. If you want to drive more traffic, you need to keep posting new items on your site. Magento is the most flexible, scalable & customised eCommerce solution. We have worked on a number of Shopware websites & help to successfully optimise their website for search engines.

7. Host contests and giveaways

Hosting contests and giveaways is a great way to increase the number of visitors to your WooCommerce website. You can host them on social media, forums, and other websites. It helps to increase your customer base and engagement. They are also a fantastic way to get feedback from your customers for improving your product.

8. Marketing on social media platforms

Marketing on social media platforms is a great way to increase the number of potential customers for WooCommerce website. It is an effective way to build a strong customer base and it can be done in various ways.

Some of the marketing techniques that can be used for WooCommerce are:

– Organic Marketing: This is one of the most popular marketing techniques and it involves using social media platforms such as Facebook, YouTube, Twitter, LinkedIn, Instagram etc. to promote your product or service. It does not involve paying any money and it is done by creating content related to your product or service which will be published on these social media networks.

– Paid Advertising: This technique involves paying a certain amount of money in order to reach out to more people and increase the number of potential customers for WooCommerce website. You can pay money on Google Adwords or Facebook Ads which will help you reach out to more people. Follow us on Instagram for such informative content.

9. Add social media share buttons with reviews

WooCommerce is one of the most popular e-commerce platforms. It is a free, open-source solution that uses WordPress to power its online store.

The social media share buttons with reviews in the WooCommerce store can generate more traffic and increase the conversion rate by driving customers to the product page.

There are two ways to add social media share buttons in the WooCommerce store:

1) You can install a plugin that will automatically add social media share buttons with reviews on product pages and

2) You can manually add them using code snippets found on their site.

10. Create retargeting ads to win back visitors

WooCommerce is one of the most popular e-commerce platforms. It is a free, open-source solution that uses WordPress to power its online store.

The social media share buttons with reviews in the WooCommerce store can generate more traffic and increase the conversion rate by driving customers to the product page.

There are two ways to add social media share buttons in the WooCommerce store:

1) You can install a plugin that will automatically add social media share buttons with reviews on product pages and

2) You can manually add them using code snippets found on their site.

1. Use Appropriate Medical & Healthcare Keywords

2. Add Many Healthcare Content Pages

3. Optimize Video Elements

4. Optimize For Website Speed, Security & Mobile Use

5. Off Page SEO Factors

6. Local SEO

7. Enhance User Experience

8. Add Schema Markup for Healthcare Business Details

9. Maintain Growth by Monitoring Your Results

10.Utilize social media and a Google Business Profile for online reviews.

1. Use Appropriate Medical & Healthcare Keywords

Choose the appropriate keywords for your industry when you are optimizing your content.The medical services you provide ought to be your entry point since the majority of searchers will be looking for those.

You can compare what is and isn’t being searched for using tools like Google’s Keyword Planner to find the best keywords for your sector.

Keep in mind that you should never “stuff” keywords into content. Google quickly recognizes this spammy tactic and will penalize your website.

Instead, incorporate specialized, long-tail keywords into your content in a manner that is pertinent, readable, and natural. Not only will this set you apart from WebMDs, but you’ll start to draw in the patients you want—those who reside in your region and are looking for the specialized knowledge you provide.

2. Add Many Healthcare Content Pages

Your content should help your audience’s lives be better or easier if you work in the healthcare sector.

High-quality content is king for healthcare businesses, whether it’s a comprehensive description of your services or blog posts tailored to their particular search query.

Compared to other industries, Google holds healthcare websites to a much higher standard.

This is due to the fact that these pages may have an effect on users’ future well-being, happiness, or capacity for sustained financial gain. These pages may contain low-quality content that has potentially harmful or unintended medical effects.

– When writing content for your website, keep your target audience in mind.

– What are they looking for?

– What details are the most useful for them to know?

You can raise your rank by creating long-form educational content that Google will deem authoritative in your field.

3. Optimize Video Elements

Among the most common forms of content consumption is video. Videos can increase organic traffic to websites.

And because they watch the video, people stay on those pages longer.

This lengthens a user’s stay on the page and tells search engines that the page contains useful information for users. Make sure to incorporate pertinent, high-quality videos with your content whenever you can when optimizing your website for search engines.

4. Optimize For Website Speed, Security & Mobile Use

Your website should load in no more than two seconds, but ideally, you should aim for less than that. You can check your site’s current speed using Google’s PageSpeed Insights tool.

Additionally, it offers information on potential solutions that could raise your speed score.

Security of your website is another crucial SEO factor.Your website’s and your visitors’ data is protected from hackers with the help of an SSL certificate.

Google will devalue your rankings if your healthcare company’s website doesn’t use SSL security.

There is no justification for a website not to use this certificate since it is required when accepting sensitive patient information.

Most importantly, your website needs to be mobile-friendly.

Since mobile devices now account for the majority of searches, users will instead visit your competitors’ websites if yours is not mobile-friendly.

A responsive design is the best way to guarantee that your website is mobile-optimized.

This minimizes the possibility of inconsistent user experiences across devices by automatically adapting your website to fit the screen it is being viewed on.

5. Off Page SEO Factors

Off Page signals (e.g.Links to your website and social media traffic) are just two factors that can affect how well your website performs in searches.

One of your top priorities for offsite SEO should be social media, even though it is not a direct ranking factor.

A patient’s decision regarding which hospital or treatment facility to use can be significantly influenced by the content on a social media page.

Prior to making an appointment, many users consider the opinions posted on social media.

You should make sure your social media profiles are current and pertinent to your company so that users can find you and engage with you in various ways.

Regarding links, you should also check to see if any spammy links might be hurting your SEO efforts.

Check your current link profile and evaluate the links that appear using your preferred link-building tool.

6. Local SEO

You must also maintain an updated and optimized Google Business Profile. Patients are looking for local services, and in order for them to find you, your company must appear in Google’s local pack.

This collection of four to five businesses is displayed above natural search results. Before scrolling on a mobile device, they are the only thing users see.

You should make sure the following information is true and accessible because it is primarily derived from your GBP in these listings:

– The commercial categories.

– Your primary contact information.

– The enterprise summary.

– Your opening times (along with any special times for holidays).

– Your residence or area of service.

– Google reviews of your company.

– Local citations are an additional important factor for local SEO.

– These are online references to your company that include the vital NAP (name, address, phone) details.

Local citations can come from online business directories, social profiles, blog posts, newspaper websites, and other places.

Your SEO efforts are aided by all of these.

7. Enhance User Experience

If a patient chooses to book an appointment on your website instead of one of your competitors, user experience (UX) may play a role.

The design of your site architecture is one of the best ways to promote a satisfying experience. Site architecture refers to the organization of the folders and hierarchy of pages that make up your website.

People who are looking for information may become lost or may not find it due to poor architecture. Make all of your most crucial pages simple to navigate for a clean site architecture. Additionally, it requires that all of your pages be accessible and that there be no folders deeper than three.

This is beneficial for both users and web crawlers, as well as for patients. To index your website’s pages, search engines use crawlers to browse through it. They simply won’t index them if accessing them is too difficult.

Both web crawlers and people searching the internet for medical information have a finite amount of bandwidth. To promote a good UX, pay attention to the architecture of your website.

8. Add Schema Markup for Healthcare Business Details

When your website appears in the search results, you can encourage more details to appear by adding schema to the theme of your website. The best example is just one of many ways you can use code on your website to make results on your page stand out from the competition. The numerous ways a healthcare professional can use structured data on their website are listed below.

These are a few of the details that have appeared on Google and that you can indicate with schema.

– Medical specialization

– Medical procedures

– Health examinations

– Acceptance of insurance and health plan networks.

– Location.

– Reviews.

– Contact Number

The code on your website needs to be adjusted, so this step is only for the technically savvy.

Do you have a web designer you can rely on to complete this task?

If not, postpone this action until later.

Or, if you’re motivated, you could carry it out on your own.

9. Maintain Growth by Monitoring Your Results

The only way to determine whether your SEO efforts are successful is to keep an eye on your results. You can do this with the aid of Google Analytics and a position-tracking tool.

10. Utilize social media and a Google Business Profile for online reviews

You can use reviews on your social media pages and on your Google Business Profile to persuade search engines and potential customers that they should trust your company.

You’ll observe that there are a lot of reviews for each of these listings. There are many strategies to encourage patients to be candid in their reviews.

Start by putting up stickers or a sign in the lobby, follow up with an email or text after an appointment, or do all three. Your main goal is to make it as simple as possible for your clients or customers to leave reviews.

“Striking while the iron is hot” refers to this action. Display ads are ads that are shown on the articles, videos, or websites that consumers browse.

This lengthens a user’s stay on the page and tells search engines that the page contains useful information for users. Make sure to incorporate pertinent, high-quality videos with your content whenever you can when optimizing your website for search engines. Follow us on Instagram for such informative content.