We’ve seen firsthand how email marketing for small businesses has transformed the way owners connect with customers, drive sales, and build long-lasting relationships, often at a fraction of the cost of other marketing channels.

It doesn’t matter whether you’re running a cozy bakery, a small law firm, or a boutique clothing store — email marketing is your secret weapon to compete with bigger brands without breaking your budget.

In this blog, we’ll break down:

• What can email marketing do for you?
• Which Email Service Is Best for Your Business?
• How does email marketing improve customer engagement?
• Can You Do Email Marketing for Free?
• Conclusion

Let’s dive in and discover how smart small businesses are killing it with email marketing!

What Can Email Marketing Do for You?

If you’ve been skeptical about email marketing, you’re not alone. Many small business owners ask: “Is it even worth it?”

The short answer: Absolutely — and here’s why.

1. Build Direct Relationships

Unlike social media platforms, where algorithms decide who sees your posts, emails go straight into your customers’ inboxes. You own your email list, and you’re not at the mercy of changing rules or reduced reach.

2. Drive More Sales

Studies show that email delivers an ROI of around 36:1, which means for every dollar you spend, you could earn back up to $36. Whether you’re announcing a sale, introducing a new product, or simply reminding customers you exist, email works.

3. Enhance Customer Loyalty

By sending useful and engaging content — tips, updates, exclusive offers — your subscribers feel valued. This emotional connection keeps them coming back.

So if you’re still wondering if email marketing for small businesses is worth it, remember: it builds trust, boosts sales, and strengthens your brand.

Which Email Service Is Best for Your Business?

It can feel overwhelming to select the right email marketing service because there is seemingly an endless number of platforms available. Here’s what you need to know.

Important Features:

• Easy-to-use templates – You shouldn’t need to hire a designer to create well-designed emails. 
• List segmentation – You should be able to send targeted communications based on customer interest or behavior. 
• Automation – You can rely on your welcome series, birthday emails, abandoned cart emails (and all emails) to be sent without your input. 
• Analytics – Specifically open rates, click-through rates, & conversions. 

Popular selections: 

Here are a few of the best email marketing services for small businesses that we at Kantha Digital tend to recommend:

• Mailchimp – Very beginner-friendly and has a free plan. 
• ConvertKit – Great for creators and coaches, and prides itself on simplicity. 
• Constant Contact – Excellent support and easy templates. 
• Brevo (formerly Sendinblue) – Reasonably priced & good value for features with strong automation. 

As you evaluate the options, consider the size of your business, what your budget is, and how much time you are willing to realistically put into the platform. As you test these platforms out, even their free versions can help make it easy for you to start building your list and creating effective campaigns.

Remember that the best service is the service you can consistently deliver campaigns with, so don’t overthink it!

How Does Email Marketing Improve Customer Engagement?

One of the most powerful things about email marketing for small businesses is how it improves customer engagement.

Here’s how:

Personalization

Unlike a one-size-fits-all Facebook post, emails can be personalized using your customer’s name, past purchase history, and preferences.

For example:

• “Hi Sarah, here’s 10% off your next yoga mat — because we noticed you loved our last collection!”

This makes your customer feel recognized and appreciated.

Timely & Relevant Content

You can send emails exactly when they’re most useful — like seasonal offers, reminders about restocking supplies, or exclusive early access to new products.

This relevance keeps customers opening and clicking your emails.

Storytelling

Your emails don’t always have to sell. Share behind-the-scenes stories about your team, customer success stories, or even your challenges.

People love supporting businesses they connect with on a human level.

At Kantha Digital, we’ve seen small businesses double their customer engagement rates simply by sending one thoughtful email per week, rather than random, sporadic ones.

Can You Do Email Marketing for Free?

We get this question a lot from small business owners:

“Is there such a thing as free email marketing?”

The good news: Yes, at least in the beginning.

Free Plans That Work

Many popular platforms offer robust free plans that include all the basics you need:

• Mailchimp: Free for up to 500 contacts & 1,000 monthly emails.
• Brevo: Free for up to 300 emails per day.
• MailerLite: Free for up to 1,000 subscribers & 12,000 monthly emails.

These plans are perfect for getting started, testing your strategy, and learning what works.

When to Upgrade

Of course, as your business and email list grow, you may want to invest in paid plans to unlock more features like advanced analytics, better automation, and higher sending limits.

But don’t let the budget stop you. Start small, use the free tools, and focus on delivering value to your subscribers. You can always scale up later.

Tips for Small Business Email Marketing Success

Below are some tried-and-true strategies we share with our clients at Kantha Digital:

✅ Quality over quantity —  Are 500 engaged subscribers greater than 5,000 disengaged subscribers? 

✅ Subject line —  Developing a great subject line determines whether the email gets opened. 

✅ Short & sweet —  People don’t want to read long essays. Be brief, and make it worth their time.

✅ A clear call-to-action (CTA) — Let readers know exactly what you want them to do: buy, book, sign up. 

✅ Test and learn — Don’t assume that your first email will be a perfect one! Experiment with subject lines, layouts, and sending times.

Conclusion

At Kantha Digital, we believe every small business deserves a big voice, and email marketing for small businesses is one of the most affordable, effective ways to achieve that.

Whether you want to build relationships, drive more sales, or simply stay in your customer’s mind, email gives you the power to connect directly and personally.

Even better? You can start today — many tools let you do email marketing for free, and you can scale as your business grows.

So don’t wait for your competitors to take all the attention. Take control of your customer relationships now and start sending those emails.

Because the smartest small businesses already know:

Email marketing isn’t optional — it’s essential.

If you’re feeling stuck or overwhelmed, let us help. At Kantha Digital, we specialize in crafting Email Marketing Strategies that deliver measurable results. From choosing the right platform to writing irresistible emails, we’re here to support your journey. Contact Us today, and let’s get your inbox buzzing with happy, engaged customers.

We understand how crucial it is for your Magento store to appear prominently on search engines. After all, better visibility equals more traffic, higher conversions, and long-term brand success. If you’re running a Magento-powered store, you already know it’s one of the most robust and feature-rich eCommerce platforms. But it also comes with its unique SEO challenges, and solving them is key to unlocking your store’s full potential.

If you’re looking for expert help, check out our Magento SEO Service to improve your site’s performance quickly and effectively.

In this guide, we’ll explore:

✅ Why SEO matters more on Magento

✅ The best on-page SEO practices for Magento stores

✅ How to fix duplicate content issues in Magento

✅ How to make Magento truly mobile-friendly

We’ll also sprinkle in actionable tips you can implement today to get ahead of your competition!

Why is SEO so Important With Magento?

Magento (and especially Magento 2) is a robust platform that can support a wide range of and very large catalog of products, multiple languages, and a high level of customization. These aspects can also present significant challenges to SEO if not dealt with appropriately. 

Here are four reasons that SEO is significant on Magento websites: 

1. Magento stores tend to have very large product catalogs. This means more URLs, more duplicate content risks, and more crawl budget issues.

2. Most Magento themes and setups do not come out of the box fully optimized for SEO, meaning it is very likely still possible to improve site speed, improve mobile friendliness, and metadata.

3. The level of competition in e-commerce is brutal. Optimising your Magento website is important if you want to outrank your competitors and receive more organic traffic to your website.

4. Customers use search engines to find products based on keywords. If your product, category, or any of your pages are not optimized for SEO, there is a very real risk you will lose prospective customers.

By addressing these SEO requirements properly, you will enhance visibility, reduce bounce rates, and increase conversions. (You may also want to read our article on 10 Proven Ways to Win Any Conversions in Magento for more conversion-focused insights.)

What Are the Best Practices for On-Page SEO in Magento Stores?

On-page SEO is your foundation, and it is more important than ever in Magento. Take a look at the best practices below.

1. Optimize Title Tags & Meta Descriptions

Magento allows you to edit title tags and meta descriptions for each page. It’s good practice to have original, keyword-rich meta titles and descriptions for each product, category, and CMS page. 

Pro Tip: Write your target phrases in context so that they appeal to both users and search engines.

2. Create SEO-Friendly URLs 

Though URLs are created automatically in Magento, they sometimes contain unnecessary parameters or stop words! Making modifications under the configuration settings can help you get clean, descriptive, keyword-rich URLs.

For example:

✅ /men/shoes/running-shoes.html

❌ /id=23&type=product&name=run-shoes

3. Optimize your product images 

Images are very important in e-commerce. Make sure to compress your images to increase page load speeds. Images should also have alt tags with relevant keywords.

4. Internal linking

Link between related products, categories, and blog content. Internal links help visitors discover more of your site’s content, keep them engaged longer, and also help search engines understand your site structure better.

5. Improve page speed

Magento can be resource-heavy sometimes. Use caching, enable flat categories/products, and optimize your server to serve pages quickly.

When you implement these best on-page practices, you strengthen the foundation of your site and provide a fluid user experience.

How Do You Fix Duplicate Content Issues in Magento?

One of the biggest SEO pitfalls in Magento is duplicate content, which happens when multiple URLs display the same or very similar content. This can confuse search engines and dilute your ranking signals.

Here’s how to fix and prevent duplicate content issues:

1. Use Canonical Tags

Magento allows you to add canonical tags, which tell search engines which version of a page is the “preferred” one. This is particularly useful for product variations or filtered categories.

You can enable canonical tags in:

Stores > Configuration > Catalog > Catalog > Search Engine Optimization

Set both categories and products to Yes for canonical URLs.

2. Configure URL Parameters

When users apply filters (like color or size), Magento may generate new URLs with query parameters, which can lead to duplicate content. Block irrelevant parameters in your robots.txt or through Google Search Console.

3. Avoid Session IDs in URLs

Session IDs can create unique URLs for the same content. Make sure your configuration doesn’t append session IDs to URLs unnecessarily.

4. Unique Descriptions & Content

Many store owners copy manufacturer descriptions, which means hundreds of stores have the same content. Write your product descriptions to make your pages unique and valuable.

By actively managing duplicate content, you ensure search engines correctly index your preferred pages and rank them higher.

How to Create a Truly Mobile-Friendly Magento Store?

Did you know that over 60% of e-commerce traffic is now being sent from mobile devices? If your Magento website is not mobile-friendly, you are potentially losing a significant number of clients.

Here’s how to make your store look great on mobile:

1. Implement a Responsive Theme

Select a responsive Magento theme that will scale your store to different screen sizes automatically. Use Google’s Mobile-Friendly Test tool to ensure your website is up to standards.

2. Optimize Navigation for Mobile 

On compact screens, the menus and navigation must be easy to click and intuitive to use. Use sticky headers, collapsible menus, and clear CTAs. 

3. Fast Mobile Load Times

Mobile users are impatient (even more so than desktop users), so load times must be as fast as possible. Compress images, minimize JavaScript, and take advantage of browser caching to speed things up.

4. Optimize the Checkout Process

Your mobile checkout process should be as easy and simple as possible. Allow for a guest checkout option, embrace autofill whenever you can, and minimize the steps to conversion.

5. Continue to Test

Be sure to test your site regularly on mobile devices with different sizes and shapes to identify user experience issues that could affect your customers.

By making mobile optimization a priority, you’re not only benefiting your SEO, but you are also improving the shopping experience and dramatically increasing conversions.

Additional Tips for Increasing Magento SEO Performance

Although the strategies above cover the basics, here are a couple of more advanced tips to help you amp up your Magento SEO.

• Use structured data (schema.org) for search snippets that include rich info like ratings and prices.
• Create and regularly update your XML sitemap, then submit it to search engines whenever you’ve made significant changes.
• Use a robots.txt file to manage crawler access, and keep it clean!
• Ensure you routinely upgrade your Magento installation and extensions or plugins to mitigate security risks and bugs that could potentially harm your SEO.
• Invest in content marketing. In addition to SEO, paying for authority and relevance can help generate highly focused traffic to your store. Things like blog posts, guides, and product comparisons are all great ways of adding content.

Final Thoughts

Magento is a powerful platform, but to fully unlock its potential, you need to prioritize SEO. By understanding why SEO matters more on Magento, implementing the best on-page practices, resolving duplicate content issues, and optimizing for mobile users, you set your store up for long-term success.

And for more insights, tutorials, and tips, be sure to check out the Magento Content Library to stay ahead of the curve.

At Kantha Digital, we specialize in helping Magento store owners like you grow their organic traffic, improve user experience, and increase sales through proven SEO strategies. Reach out today to discuss how we can help your business thrive!

In today’s hyper-competitive eCommerce landscape, success on Google Shopping requires more than just great products — you need intelligence about what your competitors are doing. One of the smartest ways to gain an edge is to spy on Google Shopping Ads and uncover the strategies that drive their results.

At Kantha Digital, we’ve helped countless brands supercharge their campaigns by combining creativity with data-driven insights. If you’d like expert help managing and optimizing your campaigns, check out our Google Shopping Ads Agency — we specialize in crafting high-converting campaigns and helping you stay ahead of your competition.

In this comprehensive blog, we’ll explain Why You Should Spy on Google Shopping Ads, what kind of information you can uncover, the best free and paid tools to use, and how to apply your findings effectively.

Why Should You Spy On Google Shopping Ads?

If you are an e-commerce business, you know better than anyone how competitive Google Shopping is. Thousands of brands compete for the same audience and clicks daily. Here are a few compelling reasons why it’s important to spy on your competitors:

• Learn what works: By looking through competitors’ ads, you can figure out their products, titles, and images that work.
• Discover pricing gaps: Find opportunities to price your products more competitively.
• Identify trends: Discover what items are trending, and when they are trending in your industry.
• Benchmark your efforts: Understand how to measure up against your competitors and set reasonable performance goals.

In summary, spying on your competitors’ Google Shopping Ads gives you actionable intel to tweak your campaigns to drive better sales.

What Information Can You Uncover?

When you spy on Google Shopping ads, you’re not just peeking into someone’s strategy; you’re gathering intelligence that can inform yours. Here are some examples of valuable information you can uncover:

• Product titles and descriptions: See how competitors craft their listings for maximum visibility.
• Pricing and discounts: Discover how they position themselves on price and promotions.
• Images and creative elements: Analyze which product images attract attention.
• Bidding strategies: Understand which keywords or products they prioritize by observing which products consistently show up.
• Merchant ratings & reviews: Learn about competitors’ customer satisfaction and trust signals.

By focusing on these aspects, you can identify what’s missing in your ads and fill those gaps.

Free Tools to Analyze Google Shopping Ads

It is not always necessary to pay big bucks to see your competitor’s strategy. Here are a few great Free Tools for spying on Google Shopping Ads:

1. Semrush (Free Plan)

Semrush on the Free plan still offers some limited but useful data on competitor keywords and ad copies, as well as competitor product listings.  You can find trends and resolve gaps in your dominant competitor’s products to exploit.

2. Ahrefs (Free Features)

Ahrefs may be known for backlink analysis, but free features also provide insight into competitor keyword targeting, which may overlap with their Google shopping campaign.

3. Google Keyword Planner

Perhaps Google’s (Keyword Planner) itself is one of the best free ways to forecast high-value keywords by finding out what your competitors may be bidding on for Shopping ads.

4. Google Merchant Center (Benchmark Reports)

If you are advertising Google Shopping, Merchant Center also provides benchmark CTR and CPC to allow you to layer insights against the industry.

These free tools to analyze Google shopping ads are ideal if you are a novice or small business and need to start without a big investment.

Paid Tools for Advanced Insights

When you’re ready to dig deeper and get actionable data, the following paid tools for getting built-in significance from Google Shopping ads are all worth it:

1. SEMrush (Pro Plan)

The paid Pro plan opens you up to significant competitive insights, including PLA (Product Listing Ads) insights, keyword positions, ad copies, and tons more, for the serious marketer.

2. SpyFu

SpyFu is well-known for tracking competitors’ paid ad history, keywords, and Shopping ads (the only downside is that you could probably use a little knowledge of their terminology). They do a great job of establishing historical data so you can see trends over time, making this a solid investment.

3. Ahrefs (Paid Plan)

While Ahrefs is often seen as an SEO tool, its paid version also uncovers valuable insights into competitors’ keyword strategies, ranking pages, and traffic sources, which often correlate with their Shopping campaigns.

4. HubSpot Marketing Hub

HubSpot’s Marketing Hub isn’t just for inbound marketing — its paid plans offer analytics tools to track competitors, monitor keywords, and analyze campaign performance, giving you a holistic view of how your rivals attract and convert traffic, including through Shopping ads.

How to Use These Tools Effectively

Collecting data is one thing; using data is another. Below are some tips to get the most out of these tools:

Step 1: Establish Your Objectives

Determine what you want to achieve – are you looking for an increase in CTR, a decrease in CPC, an increase in conversion rate, or all of the above? Identifying your objectives will dictate how you use the data you find.

Step 2: Identify the Competitors that Matter Most to You

You can use SimilarWeb or SEMrush to identify specific competitors. Identify competitors targeting the same keywords/ audience as you do.

Step 3: Track Consistently

The competitive landscape changes fast, so you have to stay up to date. You can either set alerts or you should check the data weekly or monthly.

Step 4: Spot Themes

Do not copy your competitors weakly; rather, develop themes of how they have run their campaigns and then develop those themes for your brand.

Step 5: Test and Optimize

Use what you see during your spying process to test new ad copy, change pricing, or change bids. Then continue to monitor.

This process will not turn competitive data into actionable strategies, but it will turbocharge your campaigns.

Conclusion

Spying on your competitors’ Google Shopping ads isn’t just smart — it’s essential in today’s cutthroat eCommerce market. By understanding what others in your industry are doing, you can position your brand more effectively, craft better ads, and ultimately drive more sales.
Both free tools to spy on Google Shopping ads and premium tools have their place, depending on your goals and budget. Start simple with Google searches and Merchant Center, then move on to advanced platforms like SEMrush and Adthena as your campaigns grow.

While you’re working on mastering Google Shopping ads, don’t miss these insightful reads from Kantha Digital: Supercharge Your Ecommerce Sales: The Top Google Shopping Ad Tips You Need – Essential tips for making the most of your Google Shopping campaigns.Skyrocket Your Online Business: Mastering Google Ads – Discover how to harness the full power of Google Ads beyond Shopping. These resources will help you level up your eCommerce advertising strategy even further.

Frequently Asked Questions

When it comes to boosting your website’s authority and beating your competitors in search results, link building remains one of the most powerful SEO strategies. But did you know that social media platforms are a goldmine for getting links, driving traffic, and building your brand visibility? At Kantha Digital, we offer professional Link-Building Services to help you earn high-quality backlinks and maximize the potential of platforms like Facebook, LinkedIn, Instagram, and more.

In this blog, we’ll explore the Top Social Media Sites For Link Building, how to use them effectively, and why each platform can give you an edge over your rivals. Whether you’re a business owner, marketer, or blogger, understanding how to leverage Social Media For Backlinks is key to your SEO success.

What Are Social Media Backlinks?

Social Media Backlinks are links that come from social platforms like Facebook, Twitter, LinkedIn, and others. These links may be nofollow, but they still offer significant SEO benefits like:

• Driving referral traffic
• Increasing brand visibility
• Enhancing indexing by search engines
• Building credibility through high-authority platforms

Let’s break down how each of the High Authority Social Media Sites can support your SEO and link-building efforts.

How Does Facebook Help in Link Building?

Facebook Is More Than Just Likes and Shares

As one of the most active social networks, Facebook offers a broad audience and several ways to gain backlinks:

Benefits of Facebook for Link Building:

• Post content with clickable links: When your blog or website content is shared, the post includes your link, adding a referral source.
• Join relevant groups: Sharing links in industry-specific Facebook Groups can drive targeted traffic.
• Facebook Notes: These allow longer-form content and the addition of anchor links—perfect for SEO

💡 SEO Tip

While Facebook links are generally nofollow, they increase your content’s visibility, which can indirectly lead to do-follow backlinks from other bloggers or journalists.

👉 Related Read: Unleash the Power of Facebook Ads: 9+ Killer Tactics to Get More Clicks and Engagement

Is LinkedIn Good for Earning Quality Backlinks?

LinkedIn: The Professional Powerhouse

LinkedIn is one of the most Trusted and High-Authority Social Media Sites, making it ideal for Social Media SEO.

Why LinkedIn Matters?

• LinkedIn Articles: Long-form posts allow for embedded links to your site, creating additional touchpoints.
• Company Page Links: Add your website to your profile and business page for a consistent link presence.
• Industry Engagement: Commenting and sharing within your niche increases exposure and credibility.

💡 SEO Tip

Use LinkedIn to establish authority in your domain. When your content is cited or republished elsewhere, it can turn into valuable do-follow backlinks.

📚 Related Read: Unlock the Hidden Power of LinkedIn | Game-Changing Tricks

Can Instagram Drive Traffic and Links to Your Site?

Visual Marketing With Hidden SEO Benefits

Instagram is not link-friendly in the traditional sense, but it can still play a role in your backlink strategy.

Instagram Link Opportunities:

• Bio Link: Use tools like Linktree to add multiple links in your bio.
• Stories with Links: If your account is verified or has over 10K followers, you can include clickable links in Stories.
• Collaborations: Partnering with influencers or running UGC campaigns can lead to external blogs or sites linking to your brand.

💡 SEO Tip

Even though Instagram doesn’t allow clickable links in captions, it enhances brand discovery, which often results in organic backlinks from blogs and media sources.

✨ Recommended: 7+ Insider Tips to Exponential Instagram Growth in 2023

How Can You Use Twitter to Build Links?

The Real-Time Link Amplifier

Twitter is a microblogging platform that helps content spread fast, making it great for Social Media Backlinks.

Link Building on Twitter:

• Tweet your blog posts: Add your website link in tweets and pin the most important ones to your profile.
• Engage with industry leaders: Start conversations or reply to relevant threads with insightful content and links.
• Use hashtags: Get discovered in niche communities and encourage others to share your link.

💡 SEO Tip

Tweets often get indexed by Google, and viral tweets can generate external mentions, resulting in real SEO backlinks from news or niche blogs.

Are Pinterest Backlinks Valuable for SEO?

Pinterest: The Visual Search Engine

Pinterest is often overlooked, but it’s one of the Best Social Media Sites for SEO due to its ability to drive long-term traffic.

How Pinterest Helps With Link Building:

• Every Pin is a Link: Pins include a link to your site, which makes them excellent for content promotion.
• Boards act like categories: Organize your pins in boards optimized with keywords for search visibility.
• Evergreen traffic: Unlike other platforms, a pin can go viral months or years after it’s posted.

💡 SEO Tip

Pinterest links are nofollow, but they stay active for a long time. They often rank well in image search, enhancing social media SEO visibility and traffic.

📋 You Might Also Like: 10 Remarkable Hacks to Skyrocket Your Pinterest Followers in 2023

Should You Use YouTube for Backlinks?

YouTube: Video Content with Strong SEO Potential

Owned by Google, YouTube is not just a video platform—it’s a search engine in itself.

YouTube Backlink Opportunities:

• Video Description Links: Add links in your video descriptions to drive traffic to your blog or landing pages.
• Channel About Section: Insert important website links that are indexed by Google.
• Pinned Comments: Highlight key links in the top comment of your video to improve visibility.

💡 SEO Tip

Create keyword-rich video titles and descriptions. When your video performs well, it leads to mentions and links from bloggers, news outlets, and forums.

🎥 Boost Your Channel: 10 Unbelievable YouTube Subscriber Hacks for Massive Growth in 2023

Best Practices to Leverage Social Media for SEO

Here’s how you can strategically build Social Media Backlinks across platforms:

Optimize Your Profiles

– Add your main website link in all your social media bios and profile sections.

Share Content Regularly

– Each post is a new opportunity to create a backlink—even if it’s nofollow.

Engage With Communities

– Comment, collaborate, and cross-promote with others in your niche.

Use Analytics Tools

– Monitor referral traffic from social media using tools like Google Analytics or UTM tags.

Final Thoughts: Dominate SEO with the Right Social Platforms

Building backlinks via social media isn’t about getting direct SEO juice from every link—it’s about visibility, trust, and traffic. The best social media sites for SEO are the ones where your audience hangs out and your content shines. Whether you’re leveraging high authority social media sites like LinkedIn and YouTube or using visual platforms like Instagram and Pinterest, there’s an opportunity for every brand to grow.

Start by sharing high-value content, stay active in your community, and let the backlinks come naturally. Over time, these efforts compound and help you beat your rivals in the SEO game.

Frequently Asked Questions

If you’re finding that getting more organic clicks to your site is a challenge, here’s some good news: you have access to a completely free and powerful tool that is generally underutilized for finding your best keywords — Google Search Console (GSC).

Whether you are a blogger, business owner, marketer, or SEO professional, finding and optimizing keyword opportunities is the fastest way to increase traffic and sales. At Kantha Digital, we help our clients identify untapped areas of keyword opportunity using GSC to increase visibility and clicks.

In this blog, I’m going to take you step by step through figuring out your top-performing keywords (and some hidden gems) with Google Search Console without running into too many dead ends.

What is Google Search Console and Why Should You Use It for Keyword Research?

Google Search Console?

Google Search Console, formerly known as Webmaster Tools, is a free service from Google that helps you to track, maintain, and troubleshoot your site’s presence in Google Search results.

It will let you know:

• The number of clicks to your pages from Google.
• The queries people use to find your site.
• The position of your pages for specific keywords.
• How many times have your pages been shown (impressions)?
• The CTR (click-through rate) for each page and keyword.

Why Use GSC for Keyword Research?

While many people use premium SEO tools like Ahrefs or SEMrush, GSC has a unique advantage: it shows real search queries from real users who saw your site in Google search results.

Here’s why it’s perfect for keyword research:

• You see actual search terms that drive impressions & clicks.
• It’s completely free.
• You can discover what you already rank for and optimize further.
• You can find low-hanging fruit: keywords where you rank on pages 2–3.
• You can uncover high-CTR or low-CTR opportunities.

In short, Google Search Console helps you refine your keyword strategy using real-world data — no guessing.

How To Find Your Best Keywords in Google Search Console?

After verifying your site and collecting data, it’s now time to find your best keywords.

Step 1: Log in and go to the “Performance” report

Once you have logged into your GSC account:

    1. Choose your website.

    2. Click Performance > Search Results.

    3. Choose a date range of at least the last 3 months (or 6–12 months for better results).

On this page, you will see a table with the following columns:

• Query (the search keyword).
• Clicks (the number of times someone clicked your link).
• Impressions (the number of times your site was displayed in search).
• CTR (clicks ÷ impressions).
• Average Position (your rank in search).

Step 2: Sort Queries by Clicks

This shows you the keywords that deliver the most traffic.

These are your top keywords, the keywords that you are ranking well for and that users are searching for.

Step 3: Look at Impressions & Positions

Sometimes you’ll see keywords where your site appears a lot (high impressions) but gets very few clicks.

This means you may rank on page 2 or 3 — an opportunity to improve content and push higher.

Step 4: Identify Low-Position but High-CTR Keywords

Keywords that rank low (say, position 8–20) but already get clicks can often deliver more if you optimize.

These are low-hanging fruits.

Step 5: Find Keywords with Low CTR Despite High Impressions

If you have keywords with thousands of impressions but very few clicks, it could mean:

• Your meta title & description aren’t compelling.
• The page content doesn’t match user intent.
• You’re ranking for irrelevant queries.

You can re-optimize these pages to improve CTR.

While Google Search Console helps you find keywords you’re already ranking for, you also need to discover new keywords to target and expand your reach. Check out our guide on Keyword Research to Get Higher Rank in SERP, where we explain advanced techniques and tools to uncover fresh keyword opportunities and outrank competitors.

Can You Discover Long-Tail Keywords in Google Search Console?

Absolutely! Long-tail keywords — longer, more specific search queries — are crucial for driving targeted traffic.

They usually have:

• Lower competition.
• Higher conversion rates.
• Lower search volume, but more qualified visitors.

How to Find Long-Tail Keywords in GSC:

1. In the Performance > Search Results report, scroll down the query list.

2. Look for queries with 3–5 or more words — these are often long-tail.

For example:

Instead of just “rings,” you might see:

• “Marquise cut engagement rings”
• “Baguette cut diamond eternity ring”

3. Sort by position or impressions to find where you’re already ranking.

Why They Matter:

These specific queries indicate clear user intent — people are closer to converting. You can create targeted content or optimize existing pages around these keywords to capture that intent.

Which Keyword Traps Should You Watch Out for in Google Search Console?

While GSC is powerful, many people make mistakes or misinterpret the data. Watch out for these traps:

1. Focusing Only on Clicks

Clicks are important, but don’t ignore impressions & position.

You may have high-potential keywords with low clicks because of poor CTR or low rank — optimize those too.

2. Ignoring Low-Volume Keywords

Not every keyword needs to bring thousands of clicks.

Sometimes, niche low-volume keywords convert better.

3. Chasing Irrelevant Keywords

You might find you rank for irrelevant queries — don’t waste time optimizing for them. Focus on keywords that align with your goals and audience.

4. Misreading CTR

A low CTR isn’t always bad if your rank is low (position 10+).

But if you’re ranking in the top 3 and CTR is still low, you probably need better meta tags or more appealing titles.

5. Not Checking Mobile vs. Desktop Data

User behavior can differ greatly between devices — check both.

6. Overlooking Seasonal Keywords

Some keywords spike seasonally — e.g., “best Diwali gifts” — so plan your content calendar accordingly.

How to Turn Insights Into Action?

1. Improve pages that rank well but have low CTR (better meta descriptions & titles).

2. Optimize for long-tail keywords with dedicated content.

3. Update & refresh content to target low-position but high-potential queries.

4. Create internal links to strengthen pages that rank for competitive keywords.

5. Use your findings to develop a targeted content strategy.

Conclusion

Google Search Console isn’t just a technical SEO tool — it’s a goldmine for keyword research if you know how to use it. By analyzing real search data, identifying your top and hidden keywords, and optimizing strategically, you can increase your organic clicks significantly.

At Kantha Digital, we help businesses and individuals turn GSC insights into action, driving more traffic and conversions with a smart keyword strategy. If you’re looking for expert help, our On-Page SEO Service Agency – Kantha Digital can help optimize your website, improve your rankings, and maximize your results.

In addition to on-page SEO, we also offer professional Link-Building Services to strengthen your site’s authority and earn high-quality backlinks that boost your visibility in search results.

So, the next time you’re looking for more clicks and better SEO results, don’t guess. Open up Google Search Console and let the data guide you!

Frequently Asked Questions

Shopware store is a scalable and customizable eCommerce solution that gives online business ease, irrespective of its specifications. Once your site is ready to receive visitors, experiment with the following tactics and strategies to maximize your reach.

1. Attract online shoppers with a sales campaign

2. Target your audience on Facebook

3. Show off your business on Social Media Platforms

4. Lean into email marketing

5. Optimize your Shopware site for SEO

6. Utilize content marketing

7. Engage influencers or brand partners

8. Advertise on Google

9. Build a loyalty program that wins customers for life

10. Display all reviews on your Shopware site — the good and the bad

1. Attract online shopware store buyers with sales campaigns

Sales campaigns are an important part of any business’s marketing strategy and can help increase the store’s revenue. Shopware offers a variety of different tools for creating and managing sales campaigns. This includes the use of automated customer journeys, which have proved to be effective in generating leads for businesses.

Sales campaigns help in increasing the number of sales and also create a better customer experience.

2. Target your audience on Facebook

Targeting on Facebook helps Shopware stores increase their customers.

Facebook is a social media platform that connects people with each other and the world. It is used to share personal information, interests, events, and ideas.

Shopware stores can use Facebook to promote their products by targeting specific demographics in order to reach their target audience.

3. Show off your business on Social Media Platforms

Social media is a great way to increase the visibility of your store on the web. It can be used as a marketing tool to create awareness about your business and products.

You can use social media to build a strong customer base for your store by providing them with exclusive offers, discounts, and promotions. You can also use it to promote new arrivals and get feedback from customers on what they like or dislike about your products.

4. Lean into email marketing with the Shopware store

Email marketing is an effective way to reach out to customers and generate revenue. It is a cost-effective and reliable way of communicating with customers.

It helps in building customer loyalty, promoting products, and increasing sales.

For e-commerce businesses, email marketing is one of the most important tools for generating traffic and boosting sales.

It provides a platform for creating customer engagement and capturing leads. It also provides an opportunity to build relationships with customers through emails that offer discounts or other incentives.

5. Optimize your Shopware site for SEO

The SEO of your Shopware site is an important factor that can make or break your online business. It is not just about getting traffic to your site, but also about converting the visitors into customers.

There are many things you can do to optimize your Shopware site for SEO, from using keywords in the title tag and meta descriptions to adding relevant content. However, there are some other factors that you need to consider as well.

For example, Google gives more weight to sites with a high domain authority and high page authority. So if you want your Shopware store to rank higher in search engine results pages, it would be a good idea to invest some time and money on building links and improving the quality of content on your website.

6. Utilize content marketing for shopware store

Content marketing is the process of developing, publishing, and sharing content with the intention of driving business objectives. It is a great way for e-commerce companies to create awareness about their products and services.

Content marketing can be used to boost a shopware store in many ways. The most common way it can be used is by generating traffic through social media posts, blog posts, and articles. These posts can contain links to the company website which will make it easier for potential customers to find them.

7. Engage influencers or brand partners

Shopping nowadays has become a very personal experience. Consumers are more likely to buy something if they get a recommendation from someone they trust.

Influencers are becoming a significant part of the marketing mix for retail brands, particularly in the beauty and fashion space. They have large followers on social media platforms, which is why brands want to work with them and pay them for their endorsements.

Brands can use influencer marketing to boost their online store sales by engaging with influencers who have an active following on social media channels.

8. Advertise on Google

The ad words is a marketing tool that helps to promote the product or service. Google is the most popular search engine used by people to find information, so it is considered as an effective technique to promote the product.

Google AdWords is a pay-per-click (PPC) advertising platform that allows advertisers to show ads on Google’s search results pages, YouTube videos, and other content on the Google Display Network.

It allows advertisers to show ads based on what someone searched for or what they are doing online.

Advertisers can also set up conversion tracking in AdWords so they can measure how well their campaign performs.

9. Build a loyalty program that wins customers for life

Loyalty programs are a great way to boost a Shopware store. They can be used for both online and physical stores. Loyalty programs can be free or paid. The benefits of loyalty programs are that they provide customers with the opportunity to save money and earn rewards, which motivates them to spend more in the store.

The more loyal customers a store has, the more likely it is to survive. Loyal customers are important for any business, but especially for e-commerce stores.

10. Display all reviews on your Shopware site — the good and the bad

Reviews are the best way to make your Shopware store look credible and trustworthy. They can also help you to boost your Shopware store by driving traffic from social media platforms like Facebook, Instagram, Twitter, and YouTube. Reviews can also help you with conversion rates.

It is important that reviews are authentic as they can have a big impact on a brands reputation. This means that it is essential to have a system in place which prevents fake reviews from being posted on your site. Sell your products and build brand credibility with WooCommerce SEO service

You can use social media to build a strong customer base for your store by providing them with exclusive offers, discounts, and promotions. You can also use it to promote new arrivals and get feedback from customers on what they like or dislike about your products. Follow us on Instagram for such informative content.