Keyword research are key of success in the search engine result page. Due to keyword research you can understand the peoples interest. When you want to grow your business online with proper SEO strategy, you first have to know who your potential customers are, and what are their goals.

Keyword research gives you the accurate information about –

• What are people searching for?
• What are their interests?
• How are they searching?
• In which format do they want specific information?

People search keywords by using the following W5H way – “Who, What, Why, Where, When & How.”

Keyword research is time consuming, but those who want to be on top in the Search Engine Results Page (SERPs) can  better know its importance. From the keyword research we can understand what content,services, or products the people are searching for.

Many people avoid the proper keyword research, but actually it is the winning factor that makes you different from your competitors. In case of keyword research, what you want to rank for & what actually people are searching these both are totally different things.

Here’s an example. (La pinno’s Pizza) has heard about SEO and wants help improving how often they show up in organic search results. In order to help them, you need to first understand a little more about their customers. To do so, you might ask questions such as:

• What types of pizza, burger, sandwiches,  beverages, desserts, noodles, pasta, veg or non-veg etc. are people  searching for?
• Who is searching for these terms?
• When are people searching for pizza, burgers, sandwiches, beverages, desserts etc.?
  • Are there seasonality trends throughout the year?
• How are people searching for pizza, burger, beverages, desserts, noodles,  pasta?
  • What keywords do they use for search?
  • What questions do they ask?
  • Are more searches performed on mobile devices?
• Why are people seeking pizza?
  • Are individuals looking for health-conscious pizza specifically or just looking to satisfy a by taste?
• Where are potential consumers located — locally, nationally, or internationally?   

Keyword Research Types –

1. Keywords by competitor

A Best  technique to prioritize high-volume keywords that your competitors are not currently ranking for use those keywords. Here you can get the additional advantage where your competitors missed opportunities. Take 4-5 competitors, analyze them & make a note which type of keywords they are searching for.

2. Keywords by season

Knowing about seasonal trends can be advantageous in setting a content strategy. For example, let’s take the example of clothes in the Winter Season: the people are searching for wool, sweatshirts, jackets, headwear, etc. In Rainy season people are searching for raincoats, umbrellas etc. On christmas day people are buying gifts which come in between October through December. So here we have to know about in which season the people are searching for a particular thing the most.

3. Keywords by region

As per City, State, Country we strategically target a specific location by narrowing down your keyword research. For example, in mumbai people search for a rental car as a ‘Taxi’ while in bengluru people search as a ‘Cab’. You can evaluate interest by region in ‘Google Trends’.

4. Informational keywords

In Informational keywords people are searching for informative queries such as – “Who is president of USA?”  

5. Navigational Keywords

In Navigational keywords people are searching for a specific place from their place,such as “Distance from New York & Washington”.

6. Transactional Keywords

In Transactional Keywords people are searching for the intention to buy or purchase such as – “Buy shoes online, Book the Ticket, Shop the Eyewear online”.etc.

7. Commercial Keywords

In Commercial Keyword people are searching for the brands or services such as – “Best 5g Smartphones, Compare iPhone prices” etc.

8. Local Queries

The people want to find something locally, such as a “best skincare clinic near me , doctor near me, Restaurants near me” etc.

Keywords Research Tools –

1. Moz Keyword Explorer

In Moz Keyword explorer you can analyze the keywords by search volumes, Generate keyword list, Perform competitive keyword analysis, Check keyword difficulty, Find keyword in questions format.

2. Google Keyword Planner

In Google Keyword planner you can Search for new keywords, Multiple keyword lists, Get search volume and trends, Get click and cost performance forecasts, Negative Keywords,

3. Ahrefs Keywords Explorer

In Ahrefs Keywords Explorer you can get Thousands of Keyword Suggestions, Keyword Difficulty Score, See the “Parent Topic” for your target keyword, Keywords Lists, SERP Overview & Positions History etc.

4. SECockpit

SECockpit helps you to Find the best keywords, Track your rankings, Bid on only profitable keywords, Keyword Research, Keyword Ideas, Keyword Analysis, Competition Analysis, Organize keywords, Ranking. etc.

5. SEMrush

SEMrush helps you to Explore keyword ideas, find low-competition keywords, Keyword Manager Feature, Deep keyword analysis, Organize your keywords, Discover essential competitors etc.

Final Thought –

To get a top rank in the SERP the successful keyword research & analysis is must. You should learn constantly & experimentally how to use the right keywords naturally in the content of your website.