Healthcare | SEO Tricks To Boost Immunity Power | Kantha Digital

Surprising SEO Tricks That’ll Skyrocket Your Healthcare Site’s Traffic in 2023

1. Use Appropriate Medical & Healthcare Keywords

2. Add Many Healthcare Content Pages

3. Optimize Video Elements

4. Optimize For Website Speed, Security & Mobile Use

5. Off Page SEO Factors

6. Local SEO

7. Enhance User Experience

8. Add Schema Markup for Healthcare Business Details

9. Maintain Growth by Monitoring Your Results

10.Utilize social media and a Google Business Profile for online reviews.

1. Use Appropriate Medical & Healthcare Keywords

Choose the appropriate keywords for your industry when you are optimizing your content.The medical services you provide ought to be your entry point since the majority of searchers will be looking for those.

You can compare what is and isn’t being searched for using tools like Google’s Keyword Planner to find the best keywords for your sector.

Keep in mind that you should never “stuff” keywords into content. Google quickly recognizes this spammy tactic and will penalize your website.

Instead, incorporate specialized, long-tail keywords into your content in a manner that is pertinent, readable, and natural. Not only will this set you apart from WebMDs, but you’ll start to draw in the patients you want—those who reside in your region and are looking for the specialized knowledge you provide.

2. Add Many Healthcare Content Pages

Your content should help your audience’s lives be better or easier if you work in the healthcare sector.

High-quality content is king for healthcare businesses, whether it’s a comprehensive description of your services or blog posts tailored to their particular search query.

Compared to other industries, Google holds healthcare websites to a much higher standard.

This is due to the fact that these pages may have an effect on users’ future well-being, happiness, or capacity for sustained financial gain. These pages may contain low-quality content that has potentially harmful or unintended medical effects.

– When writing content for your website, keep your target audience in mind.

– What are they looking for?

– What details are the most useful for them to know?

You can raise your rank by creating long-form educational content that Google will deem authoritative in your field.

3. Optimize Video Elements

Among the most common forms of content consumption is video. Videos can increase organic traffic to websites.

And because they watch the video, people stay on those pages longer.

This lengthens a user’s stay on the page and tells search engines that the page contains useful information for users. Make sure to incorporate pertinent, high-quality videos with your content whenever you can when optimizing your website for search engines.

4. Optimize For Website Speed, Security & Mobile Use

Your website should load in no more than two seconds, but ideally, you should aim for less than that. You can check your site’s current speed using Google’s PageSpeed Insights tool.

Additionally, it offers information on potential solutions that could raise your speed score.

Security of your website is another crucial SEO factor.Your website’s and your visitors’ data is protected from hackers with the help of an SSL certificate.

Google will devalue your rankings if your healthcare company’s website doesn’t use SSL security.

There is no justification for a website not to use this certificate since it is required when accepting sensitive patient information.

Most importantly, your website needs to be mobile-friendly.

Since mobile devices now account for the majority of searches, users will instead visit your competitors’ websites if yours is not mobile-friendly.

A responsive design is the best way to guarantee that your website is mobile-optimized.

This minimizes the possibility of inconsistent user experiences across devices by automatically adapting your website to fit the screen it is being viewed on.

5. Off Page SEO Factors

Off Page signals (e.g.Links to your website and social media traffic) are just two factors that can affect how well your website performs in searches.

One of your top priorities for offsite SEO should be social media, even though it is not a direct ranking factor.

A patient’s decision regarding which hospital or treatment facility to use can be significantly influenced by the content on a social media page.

Prior to making an appointment, many users consider the opinions posted on social media.

You should make sure your social media profiles are current and pertinent to your company so that users can find you and engage with you in various ways.

Regarding links, you should also check to see if any spammy links might be hurting your SEO efforts.

Check your current link profile and evaluate the links that appear using your preferred link-building tool.

6. Local SEO

You must also maintain an updated and optimized Google Business Profile. Patients are looking for local services, and in order for them to find you, your company must appear in Google’s local pack.

This collection of four to five businesses is displayed above natural search results. Before scrolling on a mobile device, they are the only thing users see.

You should make sure the following information is true and accessible because it is primarily derived from your GBP in these listings:

– The commercial categories.

– Your primary contact information.

– The enterprise summary.

– Your opening times (along with any special times for holidays).

– Your residence or area of service.

– Google reviews of your company.

– Local citations are an additional important factor for local SEO.

– These are online references to your company that include the vital NAP (name, address, phone) details.

Local citations can come from online business directories, social profiles, blog posts, newspaper websites, and other places.

Your SEO efforts are aided by all of these.

7. Enhance User Experience

If a patient chooses to book an appointment on your website instead of one of your competitors, user experience (UX) may play a role.

The design of your site architecture is one of the best ways to promote a satisfying experience. Site architecture refers to the organization of the folders and hierarchy of pages that make up your website.

People who are looking for information may become lost or may not find it due to poor architecture. Make all of your most crucial pages simple to navigate for a clean site architecture. Additionally, it requires that all of your pages be accessible and that there be no folders deeper than three.

This is beneficial for both users and web crawlers, as well as for patients. To index your website’s pages, search engines use crawlers to browse through it. They simply won’t index them if accessing them is too difficult.

Both web crawlers and people searching the internet for medical information have a finite amount of bandwidth. To promote a good UX, pay attention to the architecture of your website.

8. Add Schema Markup for Healthcare Business Details

When your website appears in the search results, you can encourage more details to appear by adding schema to the theme of your website. The best example is just one of many ways you can use code on your website to make results on your page stand out from the competition. The numerous ways a healthcare professional can use structured data on their website are listed below.

These are a few of the details that have appeared on Google and that you can indicate with schema.

– Medical specialization

– Medical procedures

– Health examinations

– Acceptance of insurance and health plan networks.

– Location.

– Reviews.

– Contact Number

The code on your website needs to be adjusted, so this step is only for the technically savvy.

Do you have a web designer you can rely on to complete this task?

If not, postpone this action until later.

Or, if you’re motivated, you could carry it out on your own.

9. Maintain Growth by Monitoring Your Results

The only way to determine whether your SEO efforts are successful is to keep an eye on your results. You can do this with the aid of Google Analytics and a position-tracking tool.

10. Utilize social media and a Google Business Profile for online reviews

You can use reviews on your social media pages and on your Google Business Profile to persuade search engines and potential customers that they should trust your company.

You’ll observe that there are a lot of reviews for each of these listings. There are many strategies to encourage patients to be candid in their reviews.

Start by putting up stickers or a sign in the lobby, follow up with an email or text after an appointment, or do all three. Your main goal is to make it as simple as possible for your clients or customers to leave reviews.

“Striking while the iron is hot” refers to this action. Display ads are ads that are shown on the articles, videos, or websites that consumers browse.

This lengthens a user’s stay on the page and tells search engines that the page contains useful information for users. Make sure to incorporate pertinent, high-quality videos with your content whenever you can when optimizing your website for search engines. Follow us on Instagram for such informative content.

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