Table of Contents

1. Introduction
2. The Growth of Social Media Advertising in 2025
3. Why Businesses Consider Pinterest Ads
4. Key Advantages of Instagram Ads
5. Audience Demographics and Targeting Comparison
6. Cost-Effectiveness of Pinterest and Instagram Ads
7. Creative Strategies That Work Best on Each Platform
8. Measuring ROI from Pinterest and Instagram Campaigns
9. Which Platform is Ideal for Your Brand in 2025
10. Kantha Digital Insights on Paid Social Media Ads
11. Conclusion
12. Frequently Asked Questions

1. Introduction

In 2025, social media advertising continues to be one of the most powerful digital marketing strategies. Two platforms, Pinterest Ads and Instagram Ads, stand out for businesses that want to reach visually driven audiences. While both focus heavily on images and creativity, the way they engage users and generate conversions differs.

At Kantha Digital, we help brands choose the right advertising channel. This blog compares Pinterest Ads and Instagram Ads in detail, guiding you toward smarter ad investments

2. The Growth of Social Media Advertising in 2025

The year 2025 has seen the rapid adoption of AI-powered targeting, immersive ad formats, and predictive analytics. Social ads now drive not just brand awareness but also measurable sales. Platforms like Pinterest and Instagram keep innovating to attract advertisers with features such as:

• Shoppable pins and posts
• AI audience insights
• AR and VR ad experiences
• Smarter campaign automation

These innovations raise an important question: which platform offers the better ROI?

3. Why Businesses Consider Pinterest Ads

Pinterest has evolved into a discovery engine rather than just a social media platform. Users actively search for inspiration related to lifestyle, fashion, food, and home improvement. This intent-driven behaviour makes Pinterest Ads powerful for businesses that want to:

• Reach audiences during their planning stage
• Promote eCommerce products through shoppable pins
• Drive traffic to blogs, tutorials, and product pages

With Pinterest, advertisers target users based on interests, keywords, and behaviour, making it highly effective for long-term conversions.

4. Key Advantages of Instagram Ads

Instagram remains a visual powerhouse in 2025. With over a billion monthly users, the platform offers unmatched reach and engagement. Businesses favour Instagram Ads because they:

• Provide advanced targeting through Facebook Ads Manager
• Offer multiple formats, including reels, stories, and carousel ads
• Deliver strong engagement rates for lifestyle and luxury products
• Blend seamlessly into the user’s feed, making ads less intrusive

For brands seeking mass visibility, Instagram is often the first choice.

5. Audience Demographics and Targeting Comparison

When deciding between Pinterest Ads and Instagram Ads, understanding who uses the platforms is critical:

• Pinterest: Strong female audience base, high intent shoppers, age group 25 to 44 dominates.
• Instagram: Diverse global audience, stronger presence among the 18 to 34 age group, ideal for entertainment and lifestyle.

Both platforms allow advertisers to target by interests, behaviours, and demographics, but Pinterest leans more toward intent-based targeting, while Instagram focuses on broad audience reach.

6. Cost-Effectiveness of Pinterest and Instagram Ads

The cost per click and overall ad spend vary across platforms:

• Pinterest Ads generally have lower CPCs because of less competition, making them attractive for smaller businesses.
• Instagram Ads can be more expensive, but they often deliver higher engagement rates and viral potential.

Ultimately, cost effectiveness depends on your industry, goals, and campaign optimisation strategy.

7. Creative Strategies That Work Best on Each Platform

Creativity defines ad success on both platforms, but the approach differs:

• Pinterest Ads: Work best with educational guides, tutorials, how-to visuals, and lifestyle tips. Content should inspire planning and decision-making.
• Instagram Ads: Perform better with bold visuals, influencer collaborations, reels, and interactive stories. Content thrives on emotions and trends.

Knowing which type of content resonates with each audience is key to maximising ROI.

8. Measuring ROI from Pinterest and Instagram Campaigns

Return on investment is measured through clicks, conversions, and customer lifetime value.

• Pinterest ROI: Best for eCommerce, blog traffic, and long tail conversions. Ads keep performing for weeks after posting.
• Instagram ROI: Best for brand awareness, community building, and direct sales. Results are often immediate but may require higher investment.

By tracking conversion rates, CTR, and cost per acquisition, businesses can evaluate which platform aligns best with their goals.

9. Which Platform is Ideal for Your Brand in 2025

Choosing between Pinterest Ads and Instagram Ads depends on your objectives:

• Select Pinterest Ads if your goal is to inspire customers during their research phase and drive long-term product discovery.
• Choose Instagram Ads if you want mass reach, trend participation, and quick brand recognition.

For many brands, a hybrid strategy using both platforms provides the best balance of visibility and conversion.

10. Kantha Digital Insights on Paid Social Media Ads

At Kantha Digital, we craft campaigns tailored to your brand’s goals. Whether it’s high intent Pinterest Ads or wide reach Instagram Adsour strategies ensure:

• Audience targeting that maximises ROI
• Creative designs that grab attention
• Performance tracking for continuous improvement

Our holistic approach to social advertising helps businesses grow authority, engagement, and sales in 2025.

11. Conclusion

The battle of Pinterest Ads vs Instagram Ads in 2025 is not about which platform is universally better, but about which one aligns with your business objectives. Pinterest excels at intent-driven marketing, while Instagram dominates mass visibility and engagement.

At Kantha Digital, we help you decide and design strategies that maximise your advertising results. Explore our Pinterest Ads services and Instagram Ads solutions today to elevate your brand in 2025.

12. Frequently Asked Questions

Q1: Are Pinterest Ads cheaper than Instagram Ads?
A1. Yes, Pinterest Ads usually have a lower CPC, but Instagram offers a broader audience reach.

Q2: Which platform is better for e-commerce businesses?
A2.Pinterest is often better for e-commerce as users actively search for products, while Instagram boosts brand visibility.

Q3: Do Instagram Ads work for small businesses?
A3.Yes, small businesses can run budget-friendly Instagram Ads if campaigns are highly targeted.

Q4: Should I use both Pinterest and Instagram Ads together?
A4. Yes, using both provides maximum exposure, with Pinterest driving intent and Instagram boosting awareness.

Kantha Digital Teams

Table of Contents

1. Introduction
2. Why Pinterest Ads Stand Out for Businesses
3. The Power of Visual Search and Discovery
4. Cost-Effective Campaigns That Deliver Results
5. Building Evergreen Pins for Long-Term Pinterest Ads Traffic
6. Audience Targeting Strategies That Work
7. Measuring Success with Pinterest Analytics
8. How Kantha Digital Helps Brands Scale with Pinterest Ads
9. Conclusion
10. Frequently Asked Questions (FAQ)

1. Introduction

When most businesses think of digital advertising, they often focus on Facebook, Instagram, or Google Ads. But one hidden gem many overlook is Pinterest Ads, a platform that combines visual discovery with long-term search behaviour. Unlike other social platforms where ads disappear in a matter of hours, Pinterest ads have the power to bring traffic for months, even years after being published.

At Kantha Digital, we believe Pinterest ads are one of the smartest investments for brands that want sustainable growth without draining their ad budget. Explore our detailed Pinterest Ads services to see how we help businesses maximise ROI.

2. Why Pinterest Ads Stand Out for Businesses

Pinterest is not just another social platform; it is a visual search engine where people come to find ideas, products, and inspiration. This intent-driven environment makes Pinterest ads powerful for:

• E-commerce businesses are looking to increase product visibility.
• Lifestyle, fashion, home décor, and food brands.
• Companies are aiming for long-term traffic instead of short bursts.

With over 480 million monthly users actively searching for solutions, Pinterest offers a ready-to-buy audience that is more intentional than casual scrollers on other platforms.

3. The Power of Visual Search and Discovery

Pinterest users treat the platform as a discovery engine, meaning they actively seek new brands and solutions. A promoted pin can show up in searches long after the campaign ends, continuing to send traffic without additional ad spend.

This makes Pinterest ads unique compared to pay-to-play networks like Google or Facebook, where traffic usually stops once the budget is turned off.

4. Cost-Effective Campaigns That Deliver Results

Pinterest ads are relatively cheaper than Facebook or Instagram ads, especially for niche industries. You can start with small budgets and still get:

• High engagement rates.
• Long shelf life for pins.
• Strong return on ad spend (ROAS).

This affordability makes Pinterest perfect for small businesses and startups that want to scale smartly without competing with billion-dollar advertisers.

5. Building Evergreen Pins for Long-Term Pinterest Ads Traffic

The secret to Pinterest success lies in creating evergreen content that never goes out of style. For example:

• A recipe brand can promote “10 Quick Healthy Breakfasts.”
• A fashion store can share “Classic Wardrobe Essentials.”
• A travel agency can highlight “Best Destinations for 2025.”

These evergreen pins continue attracting clicks long after posting, giving businesses compounding returns on investment.

6. Audience Targeting Strategies That Work

Pinterest offers highly effective targeting options that allow businesses to reach users based on:

• Interests and categories like fashion, fitness, travel, or home décor.
• Keywords that match search intent.
• Custom audiences from website visitors or email lists.
• Lookalike audiences to expand reach with similar users.

When combined with high-quality visuals, this targeting ensures businesses connect with motivated buyers who are actively searching for solutions.

7. Measuring Success with Pinterest Analytics

Tracking results is crucial for growth. Pinterest Analytics allows businesses to measure:

• Impressions: How many people saw your ad?
• Saves and clicks: Indicators of interest and engagement.
• Conversions: Sales or leads driven by ads.

By analysing these insights, businesses can refine their ad strategy and maximise performance over time.

8. How Kantha Digital Helps Brands Scale with Pinterest Ads

At Kantha Digital, we specialise in turning Pinterest into a long-term growth channel for brands. Our approach includes:

• Researching high-converting keywords and audience segments.
• Designing scroll-stopping visuals optimised for engagement.
• Building evergreen campaigns that generate ongoing traffic.
• Monitoring analytics to ensure maximum ROI.

Whether you are an e-commerce brand or a service-based business, our Pinterest Ads strategies ensure your campaigns deliver measurable results.

9. Conclusion

Pinterest is one of the most underrated advertising platforms for businesses in 2025. With its unique mix of visual discovery, search intent, and long-term traffic potential, Pinterest ads give brands a sustainable way to grow without massive budgets.

By creating evergreen pins, using smart targeting, and monitoring analytics, businesses can enjoy steady streams of traffic long after their campaigns are live.

At Kantha Digital, we help brands unlock the power of Pinterest advertising to generate measurable results and long-term growth. If you are ready to scale your business with cost-effective campaigns, explore our Pinterest Ads services

10. Frequently Asked Questions (FAQ)

Q1: Are Pinterest ads good for small businesses?
A1. Yes, Pinterest ads work well for small businesses because they are cost-effective and bring long-term results.

Q2: How much budget should I start with for Pinterest ads?
A2. You can start with as little as $10 to $20 a day and scale as results improve.

Q3: Do Pinterest ads only work for e-commerce brands?
A3. No, service-based businesses can also benefit by promoting educational and inspirational content.

Q4: How long do Pinterest ads drive traffic?
A4.Unlike other platforms, Pinterest ads can bring traffic for months or years after launch.

Q5: Why choose Kantha Digital for Pinterest ads?
A5. We specialise in creating campaigns that blend visual appeal, keyword targeting, and evergreen strategies for maximum ROI.

Kantha Digital Teams

Table of Contents

1. Introduction
2. Why Pinterest Ads Are Different from Other Platforms
3. How Pinterest Fits Perfectly into the E Commerce Funnel
4. Ad Formats on Pinterest That Drive Conversions
5. Targeting Strategies That Deliver Real E Commerce Results
6. The Power of Visual Discovery and Shopping Pins
7. Common Mistakes E Commerce Brands Make with Pinterest Ads
8. How Kantha Digital Helps Brands Unlock Pinterest Ads Potential
9. Conclusion
10. FAQs About Pinterest Ads for E Commerce

1. Introduction

In the world of digital advertising, Facebook and Instagram usually take the spotlight, but there is another platform quietly driving impressive results for online businesses. That platform is Pinterest. At Kantha Digital, we believe Pinterest Ads are a hidden gem for e-commerce brands because the audience comes to Pinterest with purchase intent, making it one of the most conversion-friendly platforms available.

If you are looking for fresh ways to drive traffic and sales, our Pinterest Ads service shows how you can harness this underutilised channel for explosive e-commerce growth.

2. Why Pinterest Ads Are Different from Other Platforms

Unlike traditional social media, Pinterest is a visual discovery engine where users search for inspiration, products, and ideas. More than 80% of weekly Pinners discover new brands or products, making Pinterest a marketplace of intent.

For e-commerce businesses, this means your ads are shown to people who are already in the mindset to shop, not just scrolling casually.

3. How Pinterest Fits Perfectly into the E Commerce Funnel

Pinterest Ad integrate smoothly into the buyer journey:

• Awareness Stage: Promoted Pins introduce your brand to new users.
• Consideration Stage: Users save your content while exploring options.
• Decision Stage: Shopping Pins guide them directly to your store to complete a purchase.

This full-funnel approach ensures your brand stays present throughout the customer journey.

4. Ad Formats on Pinterest That Drive Conversions

Pinterest offers a variety of ad formats tailored for e-commerce success:

• Standard Pins: Simple image-based ads ideal for product promotion.
• Carousel Ads: Multiple images within one ad, perfect for showcasing product variations.
• Video Pins: Engaging short clips highlighting product features.
• Shopping Ads: Dynamic ads that pull directly from your product catalogue.
• Collection Ads: A hero image or video supported by smaller lifestyle product images.

When used strategically, these formats can increase both brand awareness and direct sales.

5. Targeting Strategies That Deliver Real E Commerce Results

Pinterest Ads allow advanced targeting options such as:

• Keyword Targeting: Appear when users search specific product-related terms.
• Interest Targeting: Reach audiences based on lifestyle, hobbies, or categories.
• Demographic Targeting: Narrow down by location, device, or age group.
• Actalike Audiences: Find new customers similar to your existing buyers.
• Retargeting: Bring back users who engaged with your website or Pins.

Combining these targeting layers ensures your ads are highly relevant and conversion-focused.

6. The Power of Visual Discovery and Shopping Pins

Pinterest users actively search for products, not just passively consume content. Shopping Pins turn Pinterest into a direct sales channel by linking products to your e-commerce store.

According to research, shoppers on Pinterest spend 80% more compared to users on other platforms. This is why many successful online brands quietly scale their businesses through Pinterest Ads.

7. Common Mistakes E Commerce Brands Make with Pinterest Ads

Even though Pinterest has huge potential, many brands fail due to these mistakes:

• Using generic creatives that do not match Pinterest’s aesthetic.
• Ignoring keyword optimisation for Pins.
• Neglecting retargeting campaigns.
• Not aligning Pins with seasonal trends.
• Forgetting to track ROI with Pinterest Analytics.

By avoiding these errors, brands can turn Pinterest into a powerful sales engine.

8. How Kantha Digital Helps Brands Unlock Pinterest Ads Potential

At Kantha Digital, we believe Pinterest are one of the most underused yet effective platforms for e-commerce. Our approach includes:

• Designing scroll-stopping creatives optimised for Pinterest’s visual-first design.
• Building keyword-rich campaigns that match user intent.
• Leveraging retargeting to recover lost customers.
• Connecting Shopping Ads directly with your product catalogue.
• Continuous A/B testing for maximum return on ad spend.

Through our Pinterest Ads service, we help e-commerce brands uncover new audiences and scale revenue profitably.

9. Conclusion

Pinterest are not just another advertising option; they are a hidden gem for e-commerce brands looking to scale. With a purchase-ready audience, unique visual search features, and high conversion potential, Pinterest has everything businesses need to grow.

At Kantha Digital, we believe tapping into Pinterest can give your brand a competitive edge. If you want to unlock untapped growth, explore our Pinterest Ads service

10. FAQs About Pinterest Ads for E Commerce

1. Do Pinterest Ads really work for e-commerce?
   A1. Yes. Pinterest users actively search for products, making it one of the most purchase-intent-driven platforms.
2. Are Pinterest Ads expensive compared to other platforms?
   A2. No. In many cases, the cost per click is lower than on Facebook or Instagram, offering a better ROI.
3. Can small e-commerce stores use Pinterest Ads effectively?
   A3. Absolutely. Even small brands can compete by targeting niche keywords and interests.
4. How quickly can I see results with Pinterest Ads?
   A4. Most brands see measurable traffic and sales within 30 days of launching optimised campaigns.

Kantha Digital Teams