Facebook Ads vs Instagram Ads, Where Should You Invest in 2025
Table of Contents
- Introduction
- The Rise of Paid Social Advertising in 2025
- Why Businesses Still Rely on Facebook vs Instagram Ads
- The Strength of Instagram Ads for E Commerce and Lifestyle Brands
- Audience Targeting, Reach, and Engagement Differences
- Cost Comparison Between Facebook vs Instagram Ads
- Which Ad Formats Work Best for Each Platform
- Mistakes to Avoid When Running Ads on Facebook and Instagram
- How Kantha Digital Helps Businesses Choose the Right Platform
- Conclusion
- FAQs on Facebook Ads vs Instagram Ads
1. Introduction
In 2025, businesses face a crucial question: Should you invest more in Facebook Ads or Instagram Ads? Both platforms, owned by Meta, dominate digital advertising, but their effectiveness depends on your business type, audience, and goals.
At Kantha Digital, we believe choosing the right platform can define the success of your paid advertising campaigns. If you are considering Instagram marketing, our Instagram Ads service is designed to help businesses achieve higher engagement and conversions.
2. The Rise of Paid Social Advertising in 2025
Social media has become the largest driver of paid traffic for businesses. With billions of active users, both Facebook and Instagram remain critical for e-commerce, B2B, and service industries.
In 2025, we are witnessing:
- Increased competition in ad placements
- AI-driven optimisation for better targeting
- Higher focus on video-first content
- Stricter privacy and tracking policies
Understanding these shifts helps businesses decide where to put their ad budgets.
3. Why Businesses Still Rely on Facebook vs Instagram Ads
Facebook remains the world’s most widely used platform, making it an essential channel for advertisers. Key advantages include:
- Massive User Base: With billions of active users, Facebook allows businesses to reach a wide audience.
- Advanced Targeting Options: Interests, demographics, and behaviour-based targeting give brands precision.
- Diverse Ad Formats: From carousel ads to lead forms, Facebook supports multiple campaign objectives.
- Strong Retargeting Capabilities: Helps businesses recover lost conversions by engaging past visitors.
For industries like local services, B2B, and community-based businesses, Facebook Ads still outperform many newer platforms.
4. The Strength of Instagram Ads for E Commerce and Lifestyle Brands
Instagram has grown into a visual-first advertising platform, making it perfect for lifestyle, beauty, fashion, and e-commerce brands. Advantages include:
- High Engagement Rates: Instagram consistently delivers better engagement compared to Facebook.
- Shopping Features: Instagram Shopping allows direct product tagging and checkout.
- Creative Ad Formats: Stories, Reels, and interactive ads capture attention within seconds.
- Younger Audience Base: Most Instagram users are under 35, making it ideal for targeting millennials and Gen Z.
If your brand thrives on visual storytelling, Instagram Ads may be the smarter investment.
5. Audience Targeting, Reach, and Engagement Differences
When comparing Facebook vs Instagram Ads, it’s important to analyse audiences:
- Facebook: Larger, more diverse audience, slightly older demographic.
- Instagram: More youth-driven, mobile-first, visually engaged audience.
- Engagement: Instagram often delivers higher interaction per ad, while Facebook offers larger reach.
For businesses, the decision depends on whether reach or engagement is a higher priority.
6. Cost Comparison Between Facebook vs Instagram Ads
Ad costs can vary based on competition and campaign objectives. In general:
- Facebook Ads: Lower cost per click, ideal for lead generation.
- Instagram Ads: Higher cost per click, but better return for visually strong brands.
By analysing ROI, businesses can allocate budgets accordingly. For instance, service-based companies may benefit more from Facebook, while fashion and lifestyle e commerce brands succeed with Instagram.
7. Which Ad Formats Work Best for Each Platform
- Facebook: Carousel ads, lead generation ads, and video ads for awareness.
- Instagram: Stories, Reels, and Shopping Ads for conversions.
Adapting your creative to match the platform’s strengths ensures maximum performance.
8. Mistakes to Avoid When Running Ads on Facebook and Instagram
Many businesses struggle with Meta advertising because of common errors:
- Using the same creatives across both platforms without optimisation.
- Ignoring audience insights before launching campaigns.
- Not tracking conversions with proper analytics.
- Overlooking retargeting strategies.
Avoiding these mistakes ensures stronger ad performance and reduced wasted budget.
9. How Kantha Digital Helps Businesses Choose the Right Platform
At Kantha Digital, we believe that successful advertising is not about choosing one platform over the other but understanding which channel aligns with your goals.
We specialise in:
- Building high-converting campaigns for both Facebook and Instagram.
- Crafting platform-specific creatives that capture attention.
- Using data-driven strategies to allocate ad budgets effectively.
- Continuous monitoring and optimisation for better ROI.
Our Instagram Ads service is designed for brands that want to dominate visual-first marketing in 2025.
10. Conclusion
Both Facebook Ads and Instagram Ads have their unique advantages in 2025. Facebook offers reach, diversity, and advanced targeting, while Instagram delivers higher engagement and visual appeal.
At Kantha Digital, we believe the best strategy is to analyse your audience, industry, and goals before choosing the right platform. If you want expert guidance, explore our Instagram Ads service to maximise your ad performance and grow your business.
11. FAQs on Facebook Ads vs Instagram Ads
- Which platform is cheaper, Facebook Ads or Instagram Ads?
A1. Facebook Ads generally cost less per click, but Instagram Ads often deliver higher engagement. - Do Instagram Ads convert better than Facebook Ads?
A2. For visual-driven industries like fashion and lifestyle, Instagram Ads tend to convert better. - Should small businesses invest in Instagram Ads?
A3. Yes. Even small businesses can gain traction with niche targeting on Instagram. - Is it better to run ads on both Facebook and Instagram together?
A4. For most businesses, running ads on both platforms provides a balance between reach and engagement.
