How to Get Your Business on Google’s Local Pack

Want to boost your local visibility and attract more nearby customers? Getting featured in Google’s Local Pack can help your business appear at the top of local search results, along with your contact info, reviews, and map location. This guide walks you through setting up and optimizing your Google Business Profile, improving local SEO, collecting reviews, and tracking performance. Whether you’re a service provider, store owner, or digital agency, this blog covers everything you need to know to rank higher and get noticed locally.

Table of Contents

1. What is Google’s Local Pack?
2. How do you set up and verify your Google Business Profile (GBP)?
3. What information should you include in your Google Business Profile?
4. How does local SEO impact your Local Pack ranking?
5. How can reviews influence your Local Pack visibility?
6. How can regular posting on GBP boost visibility?
7. How do you track and measure your Local Pack performance?
8. Final Thoughts
9. FAQs

1. What is Google’s Local Pack?

When you search for services like “SEO agency near me” or “digital marketing company in Surat,” Google shows a small box with three business listings, a map, and their key info. That’s the Local Pack, a high-visibility section that appears before organic search results.

It includes:

• Business name
• Reviews
• Address
• Working hours
• Website link
• Directions

Showing up in this Local Pack can bring you tons of targeted traffic and walk-in customers. For businesses focused on local SEO, this spot is gold.

2. How do you set up and verify your Google Business Profile (GBP)?

Before you can appear on the Local Pack, you need to set up a Google Business Profile (GBP)—previously known as Google My Business.

Here’s how to do it step-by-step:

1. Visit https://business.google.com/in/business-profile/
2. Sign in with your business Google account
3. Enter your business name
4. Choose your business category (e.g., Digital Marketing Agency)
5. Add your business location, service areas, and contact details
6. Verify your listing
   
   • Google may send a postcard to your address, or allow phone/email verification, depending on your category.

Important: Don’t skip the verification step. Without it, your profile won’t go live or appear on Maps or in the Local Pack.

3. What information should you include in your Google Business Profile?

A fully optimized GBP is your ticket to visibility.

Here’s what to include:

• Business Name: Use your actual business name (no keyword stuffing)
• Address and Service Areas: Mention your office location and the cities you serve
• Phone Number: Use a local number for better trust
• Website Link: Make sure it’s live and mobile-friendly
• Business Hours: Keep it updated during holidays
• Business Category: Be specific (e.g., “SEO agency” vs. just “marketing”)
• Description: Write a clear, keyword-rich 750-character summary of your services
• Photos: Add your logo, office images, team photos, and work samples
• Services: List your offerings like “Search Engine Optimization,” “PPC Ads,” or “Local SEO Services.”

The more complete your profile is, the more trustworthy you appear to both Google and your potential clients.

4. How does local SEO impact your Local Pack ranking?

Google uses three major factors to determine Local Pack rankings:

1. Relevance – Does your profile match what the user is searching for?
2. Distance – How close is your business to the searcher’s location?
3. Prominence – How well-known is your business online?

To improve these, focus on:

• Local keywords like “SEO agency in Surat” or “Digital Marketing Company near me”
• NAP consistency (Name, Address, Phone) across your website and local directories
• Building citations on platforms like JustDial, IndiaMart, Sulekha, and Clutch
• Getting local backlinks from industry blogs, regional publications, or chamber of commerce sites
• Embedding Google Maps on your contact page

If your business isn’t optimized for local search, it’ll be tough to make it into the top 3 results of the Local Pack.

5. How can reviews influence your Local Pack visibility?

Google reviews are powerful trust signals that also affect your local ranking.

Here’s why they matter:

• Google prefers businesses with higher star ratings and more reviews
• Keywords in customer reviews can improve relevance
• Responses to reviews show that you’re active and engaged

How to encourage reviews:

• Ask happy clients to leave a review after project delivery
• Share your Google review link via email, WhatsApp, or SMS
• Include a CTA on your website like “Loved our service? Share your experience on Google!”

Also, reply to every review—positive or negative. This shows professionalism and increases engagement on your profile.

6. How can regular posting on GBP boost visibility?

Your Google Business Profile isn’t a set-it-and-forget-it tool.

Google Posts are a hidden gem that many businesses ignore. These posts can include:

• Promotions and offers
• New services
• Blog updates
• Announcements
• Events

Here’s why posting helps:

• Increases user engagement with your profile
• Signals activity to Google, improving rankings
• Offers a CTA directly in search results (like “Learn More” or “Call Now”)

Aim to post once a week or at least 2-4 times a month. Use targeted keywords, crisp language, and high-quality visuals.

7. How do you track and measure your Local Pack performance?

Once you’re active on the Local Pack, it’s crucial to monitor performance.

Google Business Profile Insights gives you data like:

• How many people found you on Google Search vs Google Maps
• How users searched (direct, discovery, branded)
• Calls, direction requests, and website clicks
• Most popular times people search for your business

For deeper analysis, use tools like:

• Google Analytics: See how much traffic is coming from your GBP
• Google Search Console: Track keyword performance
• Local Falcon or BrightLocal: Monitor your Local Pack rankings by area

Regular tracking helps you understand what’s working and what needs improvement.

8. Final Thoughts

Getting into Google’s Local Pack is not a one-time effort. It’s a strategic process that involves accurate setup, consistent optimization, local SEO, and continuous engagement.

As a digital marketing agency, Kantha Digital specializes in helping local businesses claim and optimize their Google presence. Whether you’re a startup or an established company, visibility in the Local Pack can mean the difference between being found or forgotten.

Start today—optimize your Google Business Profile, collect reviews, and become the top result your customers see.

FAQs

1. Is being in the Local Pack free?

Yes, creating and managing a Google Business Profile is completely free. You don’t pay to appear in the Local Pack.

2. How long does it take to appear in the Local Pack?

It depends on competition, profile completeness, and your local SEO. Some businesses see results in a few weeks, while others may take months.

3. Can I rank in multiple cities?

Yes, if you serve multiple areas, you can add them in your GBP settings. But for best results, create location-specific landing pages on your website too.

4. Do I need a physical address to appear in the Local Pack?

Yes, businesses with physical addresses or verified service areas have better chances of appearing in the Local Pack.

5. What happens if my competitors post fake reviews?

You can report fake reviews to Google. It may take time, but genuine reviews and your engagement will outweigh occasional negatives.