How to Fix Underperforming Facebook Ads Fast

Table of Contents

1. Introduction
2. Why Facebook Ads Underperform
3. Analysing the Right Metrics Before Making Changes
4. Fixing Weak Creatives That Fail to Convert
5. Targeting the Right Audience for Better Results
6. Optimising Ad Copy That Speaks to Users
7. Importance of A/B Testing in Facebook Ads
8. Budget Adjustments to Save Ad Spend
9. Retargeting Visitors for Instant Performance Boost
10. Using Facebook Pixel to Track Conversions
11. How Kantha Digital Helps Optimise Facebook Ads
12. Conclusion
13. Frequently Asked Questions

1. Introduction

Running Facebook ads can be one of the fastest ways to reach customers, but when campaigns underperform, it feels frustrating. Whether the problem is low engagement, high CPC, or poor conversions, fixing these issues quickly is critical.

At Kantha Digital, our Facebook Ads Services focus on identifying weak spots in campaigns and applying proven fixes to maximise ROI. Let’s explore how you can transform underperforming ads into profitable ones.

2. Why Facebook Ads Underperform

Before fixing, it’s important to understand why ads fail. Common reasons include:

• Poor audience targeting
• Weak visuals or creatives
• Generic ad copy with no clear call to action
• Incorrect bidding strategy
• Low relevance score due to mismatched audience intent

Identifying the exact problem helps avoid wasting money on guesswork.

3. Analysing the Right Metrics Before Making Changes

Many advertisers panic and change everything at once. Instead, focus on key metrics:

• CTR (Click Through Rate): Low CTR means weak creative or targeting.
• CPC (Cost Per Click): High CPC often signals irrelevant targeting.
• Conversion Rate: Poor landing page or ad copy issues.
• Frequency: If the same people see your ad too many times, fatigue sets in.

Data-driven analysis is the first step to fixing underperforming campaigns.

4. Fixing Weak Creatives That Fail to Convert

Creative assets play the biggest role in ad performance. To fix them:

• Use high-quality lifestyle images instead of stock photos
• Create short, engaging videos (10 to 15 seconds)
• Add text overlays to highlight offers
• Maintain consistent brand colours and fonts
• Refresh creatives every 2 to 3 weeks to avoid ad fatigue

Remember, on Facebook, the first impression matters most.

5. Targeting the Right Audience for Better Results

Poor targeting leads to wasted ad spend. To improve:

• Use custom audiences from website visitors and email lists
• Test lookalike audiences to expand reach
• Narrow down demographics by age, gender, and interests
• Exclude irrelevant groups to save budget

When your ad is shown to the right people, engagement and conversions increase instantly.

6. Optimising Ad Copy That Speaks to Users

Even great visuals fail without strong ad copy. Fix weak copy by:

• Writing benefit-focused headlines
• Keeping descriptions short and clear
• Adding urgency words like “limited offer” or “today only”
• Including a strong call to action (Shop Now, Sign Up, Learn More)
• Speaking in the language your audience relates to

Copy should not sell the product; it should sell the solution.

7. Importance of A/B Testing in Facebook Ads

Never rely on a single version of your ad. Testing is the secret to optimisation.

• Test multiple headlines and visuals
• Try different ad formats like carousel, stories, and reels
• Compare short copy vs. long copy ads
• Monitor results for at least 3 to 5 days before making changes

A/B testing reveals what resonates best with your audience and reduces guesswork.

8. Budget Adjustments to Save Ad Spend

Overspending on weak ads is a common mistake. Fix it by:

• Starting with smaller budgets, scaling only winning ads
• Using campaign budget optimisation (CBO) for automated allocation
• Pausing ads with high CPC and low ROI
• Shifting budget to high-performing ad sets

Smart budget management ensures every dollar works harder.

9. Retargeting Visitors for Instant Performance Boost

Most users don’t convert the first time they see your ad. Retargeting brings them back.

• Target users who abandoned carts
• Show ads to people who visited your website but didn’t purchase
• Offer discounts or free shipping in retargeting ads
• Run sequential ads where each ad builds on the last one

Retargeting often delivers the highest ROI in Facebook advertising.

10. Using Facebook Pixel to Track Conversions

Without tracking, you can’t measure success. Facebook Pixel helps by:

• Monitoring actions taken on your website
• Tracking conversions like purchases or sign-ups
• Building custom audiences for retargeting
• Optimising ads for the right actions instead of just clicks

Installing and properly setting up Pixel ensures accurate performance analysis.

11. How Kantha Digital Helps Optimise Facebook Ads

At Kantha Digital, we specialise in turning underperforming ads into profitable campaigns. Our services include:

1. Deep campaign analysis and audit
2. Creative and copy improvements for higher CTR
3. Smart audience segmentation and retargeting
4. Advanced A/B testing for maximum performance
5. Budget optimisation for sustainable growth

Discover more about our Facebook Ads Solutions designed to scale your business fast.

12. Conclusion

Underperforming Facebook ads don’t mean failure; they mean opportunity. By analysing metrics, improving creatives, refining targeting, testing variations, and using retargeting, you can revive struggling campaigns quickly.

At Kantha Digital, we help businesses unlock the full potential of Facebook advertising with data-driven strategies. If your ads are not performing as expected, now is the time to fix them with expert guidance. Learn more at Kantha Digital Facebook Ads Services

13. Frequently Asked Questions

Q1: How long should I wait before changing a Facebook ad?
A1. At least 3 to 5 days. Facebook’s algorithm needs time to optimise delivery.

Q2: What is the most common reason for underperforming ads?
A2. Poor targeting and weak creatives are the top reasons.

Q3: Can small businesses afford Facebook ads?
A3.  Yes, starting with even $10 per day can bring results if campaigns are optimised.

Q4: Is retargeting expensive?
A4. No, retargeting is usually cheaper and delivers higher ROI compared to cold audience ads.