Facebook Ads | 10 Formulas to Increase Your Ads Performance

Unleash the Power of Facebook Ads: 9+ Killer Tactics to Get More Clicks and Engagement

1. Design Perfect Facebook Ads Structure

2. Set up the Meta Pixel with Google Tag manager

3. Build up your conversions

4. Target on-platform engagement

5. Use the fast takeoff method

6. Target similar interests audience

7. Target influencers’ audiences

8. Use in-market segments from search

9. Scale optimization with automated rules

10. Apply a Detail-funnel strategy

1. Design Perfect Facebook Ads Structure

Advertisers divide up their campaigns far too frequently based on who they are targeting rather than what their goals are. Let’s say you write an ebook on SEO for small businesses.

The ebook comes in three different versions: one for lawyers, one for architects, and one for doctors.

The better course of action is to create one campaign for the ebook and then inside of that campaign, three ad sets, one for each audience, rather than three separate campaigns for each audience. Facebook campaigns and ad sets are intended to be used in this manner.

You can manage and optimize your ads, scale your campaigns and offers, and more effectively with this proper Facebook ad account structure.

2. Set up the Meta Pixel with Google Tag manager (GTM)

Installing a container code on each of your website pages is possible with Google Tag Manager. When you want to install a pixel, you no longer need to add code to each of your pages; instead, you can simply connect it to GTM.

The Facebook Conversions API can then be configured in the same way. You should combine the Facebook Conversions API and Meta Pixel in order to obtain a more comprehensive picture of the effectiveness of your ads due to privacy regulations.

You can make data-driven optimizations and retarget visitors to your site after having visibility into what actions visitors are taking after viewing your ads and who those visitors are. As a professional Instagram ads service agency, we are more passionate about supercharging your businesses to create brand awareness & increase your ROI.

3. Build up your conversions in Facebook ads

Following the installation of your pixel, you can then tell Facebook which conversion events you want to monitor. If you decide to make a separate conversion event for each ebook download, keep in mind our SEO ebook example, and you’ll see the following in the campaign-level view:.

For Facebook advertising optimization, a campaign-level view of conversions.

You must examine the data for each ad set to determine the total number of conversions you’re receiving from the campaign. The total number of conversions can be quickly ascertained from the campaign view, though, if you only create one ebook download conversion event. Despite being a minor factor, it can speed up your decision-making.

4. Target on-platform engagement

Displaying ads to previous website visitors is one of the most successful Facebook retargeting strategies. You could, for instance, retarget site visitors who filled out your contact form, subscribed to your newsletter, or looked at a particular product page.

Instead, you can retarget users based on how they interact with your Facebook page.

5. Use the superfast takeoff method for Facebook Ads

Once a Facebook ad campaign is live, it takes some time before Facebook can truly begin tailoring the ad delivery to your unique objectives because it needs time to gather enough useful data. Your ad may not be served as frequently if you have a tight budget, which will make it take longer for it to move past this learning phase.


The superfast takeoff approach requires that you first create your Facebook ad campaign as usual, but then set a budget that is higher than what you anticipate spending. Allow the campaign to continue with this budget until it reaches 10,000 impressions, and then reduce it. The learning process will go more quickly, and you’ll also get data for your own optimizations.

6. Target similar interests audience

Facebook offers precise targeting for a variety of interests. Think outside the box a little bit, though, and avoid focusing on an interest that is precisely the same as the one your product or service is promoting.

Instead of focusing only on “smartphones” as an interest when advertising smartphones, for instance, you might target smartwatches or Bluetooth earphones. Alternatively, if you’re advertising cars, you might try reaching out to individuals interested in auto insurance, etc.

7. Target influencers’ audiences

You can’t know how big that audience will be if you’re targeting the right interests until you’ve chosen the interest. On their own, some audiences are too small, and others are dwindling as a result of privacy changes.

However, you can find out more about your followers’ interests by doing some market research on the pages they follow and like. Not competitor pages, but influencer pages, and pages for related brands.

Look at the PETA Society’s page, for instance, if you are promoting pet supplies or even an adoption agency. Facebook page for the PETA Society with the most followers for Facebook ad optimization. You can get a respectable-sized audience if you enter this into the ad set’s detailed targeting box.

8. Use in-market segments from search

For reasons of privacy, Facebook has restricted or removed from its platform a number of targeting categories, including those pertaining to employment, real estate, and finances. But you can run a Google search campaign with in-market audience targeting. You can still connect with these user types using this targeting strategy. As a result, you’ll attract qualified visitors to your website, from whom you can create a list to post to Facebook for a lookalike or retargeting campaign.

9. Scale optimization with automated rules

Any paid account must be regularly monitored and adjusted to be managed.

You might, for illustration:

– After a certain amount of time, look for underperforming ads and pause them.

– If a campaign receives a specific number of clicks or conversions, you can increase or decrease its budget.

– If your campaign is not performing well, raise your bid.

You can instruct Facebook to check these things for you and take the necessary action by setting up automated rules in Facebook Ads Manager.

10. Apply a Detail-funnel strategy

Currently, one method of running a traffic campaign is to gather email addresses on your website and then add those emails to a nurture email series. But rather than using more Facebook ad campaigns to grow these audiences.

For instance, if you run an awareness or traffic campaign, you can later use the leads or sales objective to target users on your remarketing list who interacted with those campaigns. Follow us on Instagram for such informative content.

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