From Zero to Hero: How to Dominate Ecommerce Website Ranking with SEO
Do you have an ecommerce store?, but have no visibility in the SERP’s or searching the new roadmaps for “How to increase the rank of my eCommerce website by SEO?” and “How to increase website ranking on Google or Bing by SEO?”. Then no worry, this blog will help you to get the best tricks & techniques that help your ecommerce websites to appear on Google’s first page, especially in one of the top three organic positions & improve chances to get more user clicks.
How to show up in the search engine rankings?
54% of all website traffic comes from organic search, compared to only 10% from paid search, 5% from social and 34% from all other sources. Today online shoppers make use of search engines to look for information related to news, trends and most importantly, products, services and their favourite brands Therefore for any ecommerce website it is very essential to rank on top positions of search engine result pages.
To achieve this successfully SEO helps by optimizing a product & category page content, conducting keyword research & mapping, and getting quality inbound links to increase that content’s ranking and the website’s visibility on search engine result pages.
So, how do you optimize your ecommerce site?
– Perform keyword research for product pages and category pages
– Optimize your pages with meta titles, descriptions and H1 tags
– Create and optimize product and category descriptions
– Revise and redirect URLs
– Improve images for better loading and searchability
– Perform technical SEO
– Internal Linking
– No content duplication
– Mobile Optimization and Usability
– Quality backlinks to your blogs, products & categories
– Enable social sharing
Perform keyword research for product pages and category pages in SEO –
If you want your eCommerce business to get the top positions in the search engine results pages, you have to start with the right keyword research strategy. By identifying and understanding your searcher’s intent for a given keyword, your content is more likely to rank higher in the search engine results pages (SERPs) and be visible to the potential customers.
Doing a better target keyword research, means that you have win the half battle. For example, if you are an online smartwatch brand seller & people are searching for ‘Smartwatch for womens’ or ‘Mens smartwatch’ on your website then on the basis of their search queries your products & category pages can be made visible to the user.
Optimize your pages with meta titles, descriptions and H1 tags –
To attract & engage the online shoppers it is necessary to provide them authorized, helpful & meaningful information that encourage them to click on your products & thereby driving more traffic and sales.
Many times it can be seen that an ecommerce site use the same product description for all products. Here they lost the biggest opportunities. By adding primary & secondary keywords in the meta title, meta descriptions & heading tags helps the search engine crawlers to know about your webpage content. If it written in right form, they can boost your click-through rate and subsequently increase sales rate of your website.
Create and optimize product and category descriptions –
As per research, 90% of consumers research online products or services before making a purchase either online or in-store. A well-optimize product & category pages help to gain the trust of online shoppers & turns them into the loyal shoppers.
For that, it is necessary to follow some things such as:
– Write an unique product descriptions.
– Optimize product image
– Add short product-specific details.
– Add a product benefits video
– Use easy navigation
– Share Real Testimonials And Customer Reviews
– Add a FAQ’s section
Revise and redirect URLs-
When online shoppers visit your ecommerce site and it found that the issue of “page not found”. Then redirects solve this problem by seamlessly sending shoppers to the content’s new location or to another URL that is active and working properly.
Well executed, redirects will not harm SEO rankings of your ecommerce website. But if they are not properly executed, redirects can affect your SEO rankings. Therefore, it’s important to redirects URL’s to use for a website so you can avoid negatively impacting your website’s performance.
Redirects are used for forwarding website traffic during server maintenance, a website relocation to a new domain, merging duplicate content, and relocating website visitors from old content to new content.
Perform technical SEO –
Technical SEO optimizations that your ecommerce website can be seen, crawled, and ranked by search engines & can deliver the right content from your site to online buyers at the right time.
Imagine that you are launching a new products in the market that most of people waiting for that. Then, the day finally comes, and the notification goes out. Customers excitedly click the link to buy the new product. Then, it takes over 10 seconds for your web page to load. Buyers are annoyed and they don’t want to wait.
For every second that it takes for your web page to load, you’re losing potential buyers and increasing your bounce rate.
It doesn’t matter how great your product is—your site isn’t functioning well, and you’re losing precious traffic. Therefore it is necessary to solve the issue like mobile optimization, page load speed, link health, duplicate content, schemas, site security, URL structure, 404 pages, 301 redirects & others. Solving these technical errors will lead to identify new opportunities & create better experiences to online shoppers.
Internal Linking –
Internal linking is a best way to improve your rankings and the performance of your ecommerce website. It is one type of hyperlinks on a webpage that point to another webpage or resource, such as an image, video, or document on the same website or domain.
When website crawlers visit your ecommerce website, they are able to gain more information about your content that influences whether or not they will promote those pages in the SERPs. In short, it makes more simpler for Google bots to crawl and discover new pages.
So never underestimate internal linking, with a little bit of time and smart planning, internal links can help your ecommerce site to see more pages in Google’s index and achieve better ranking positions.
No content duplication in SEO –
Ecommerce websites consists of multiple product pages and categories pages with similar attributes. An online store that has 100+ products, each with similar features and descriptions, can easily look like overlapping duplicate content to Google crawlers. In this situation duplicate content confuses the Google Bots to identify & choose which of the original content it should rank in the top results.
This issue can be solve easily by applying canonical tags, these tags helps Google crawlers to know that a specific piece of content is a copy of another page. You can also apply meta robot no index tag, it tells Google not to index the links on a specific page, but it lets it crawl the links. By applying these process, you’ll avoid getting penalized for duplicate content from Google.
Mobile Optimization and Usability-
Nearly 90% of the world population owns a smartphone and often multiple types of mobile devices. If you are running an ecommerce store, & people facing the issues of small buttons, hard to see links wait for slow pages to load, or can’t quickly add items to their carts make a poor experience for online shoppers. It directly impact by increasing the website bounce rate.
Therefore mobile optimization is very necessary for online buyers. We need to make sure that the customers product buying experience is easy & convenient. Some features of a convenient mobile experience include:
– Providing larger buttons for shopping
– Keeping images & videos small
– Giving users the option to checkout as a guest
– Offer a simple navigation menu
Quality backlinks to your blogs, products & categories For SEO
Backlinks are very useful links for your ecommerce website. If you have built backlinks from high authority domains within your niche, they send a strong signal to Google to decide your rankings on search engine results pages.
A Good quality backlinks helps create a new connection, generate new leads & maintain a healthy relationship with your online customers. When someone reads a good posts, blogs and sees a backlink pointing to the source, there is a good chance that they will click on the link to know more about who and where that content was from. If that person really like your post then they might follow your ecommerce brand on social media platforms. A simple link can bring consumers to your website without the aid of search engine rankings.
Enable social sharing –
It is necessary for any ecommerce business to promote your products on multiple social media platforms. When people are reading post online they notice the links first. If they really like your product then it helps to create an impression about your brands on their minds.
Promoting your ecommerce website or products on multiple social media platforms help business to increase their website credibility & build more brand trust. If your post is getting more quality links, it will rank your ecommerce website higher on search engines result page. Follow us on Instagram for such informative content.
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