Supercharge Your Ecommerce Sales: The Top Google Shopping Ad Tips You Need
Although eCommerce is booming, are low online sales leaving your revenue in the dark? Online markets did reach new heights as a result of the pandemic, though. To completely light up your earnings, start implementing Google Shopping ads.
However, big eCommerce industry players like Walmart (5.9%) and Amazon (which accounted for almost 40% of US online sales) have largely taken over the spotlight.
The competition is also getting tougher in your niche market, though.
How will you be able to stand out from the crowd in the face of so much competition? The answer is Google Shopping Ads. And we want to demonstrate for you how to significantly boost your profit from your retail niche by using Google Shopping Ads. Yes, 78% of retail search ad spend and 86% of all clicks in the US come from Google shopping ads. They are an excellent tool for retailers to attract quality traffic to their online stores and turn them into customers for maximum sales.
Find out here how to achieve the same thing.
The term “Google shopping ads,” also known as “product listing ads,” refers to paid advertisements that show up as a product catalog for a product search at the top of organic results or on Google Shopping. Only relevant results that match the search query are displayed by the algorithm.
Shopping advertisements are more successful at attracting you, the customers, because they provide detailed product information, including a product image, price, and merchant name presented in an appealing way.
Google Shopping Ads come in two varieties:
Utilizing the information you provided in the merchant center for shopping ads, showcase your product. Customers in your area who are searching for your product on Google see your products and store details in local inventory ads. Both promoting your physical store and letting customers know that it has the goods they need are accomplished by using them.
Let’s look at how you create Google Shopping ads for your products.
Before running your paid ad you need to follow some steps:
Step 1: Build Your Google Merchant Center Account
You must set up a Google Ads account as well as a Merchant Center account before launching your first Google ad. Your ability to store the product data that Google will use to create your shopping ads is made possible by the merchant account.
Step 2: Set Up Your Product Feed
The next step is to create your shopping feed in the merchant center so you can save the information about the items you want to highlight in your shopping ads.A product feed, to put it simply, is a way to keep an up-to-date catalog of your products available for Google to use when developing shopping ads.
Choose “Products” from the right-hand menu to add products.
Your product feed can be created in numerous ways, and there are numerous ways to connect it to the Merchant center. Use of Google Sheets or an automated website crawl are the easiest ones.
Create your product. When selecting the Google spreadsheet option to create a product feed, you have the option of using the template offered by the Merchant center or uploading one from your end.Each product in your inventory needs to have information on specific characteristics entered into the spreadsheet.
The primary traits are as follows:
– Postal Code.
– The item’s name.
– Product assemblage.
– Product’s type.
– Product availability
– Selling price
Step 3: Link it with Your Google Ads Account
Connecting your Merchant center and Google Ads account is the next easy step. You can’t make a shopping advertisement without it. You’ll be able to design a shopping campaign inside the Merchant Center as well.
Select the “Link account” option from the Merchant Center’s “Settings” menu. You can choose to link your Google Ads account and Merchant account there. Your Google Ads account must be connected.
Step 4: Create Your Shopping Ads Campaign in Google Ads
You can make your own shopping ad campaigns using Google Ads. Setting up a shopping campaign in your Google Ads account is the final step. Prior to doing that, create a new campaign.
a new campaign. The objective for your shopping campaign should be decided upon next. Here, when creating a shopping advertisement, you need to be aware of your primary objective.
Sales for shopping ads are the main outcome of this.
Identify your objective. The campaign type you select next should be “Shopping.” type of campaign. Now you have to decide what advertising preferences you want, like:
the name of the campaign.(If your merchant account and credit card are not yet connected)
A merchant account that contains the product feed you have created, where you want to advertise and sell your products.
Add inventory filters to limit the products displayed in your campaign to those that match the requirements. Choosing the bid strategy to use for your campaign. Establishing a daily spending cap.
Deciding whether or not to make your advertisement a local inventory advertisement. Preferred devices. Click “Save” to proceed once you’re done.Following that, your ad group can be made.
When a specific product is searched for, you can decide whether to show several products from the same product niche or just one. A collection of advertisements. Last but not least, enter the bid for the ad group and press “Save”
You’ve just finished building your first Google Shopping campaign, so congrats! Once it has been approved, the full list of products is available on the Product dashboard.
Optimize Google Shopping Ads To Boost Your Ecommerce Sales With 4 Super Tricks:
Trick 1: Perform Product Feed Optimization
Running Google Shopping ads is a great way for small retailers to catch up to the major players in online retail. Therefore, we have discovered some of the best Google Shopping Ads Optimization Tips that will assist you in increasing your sales targets and achieving better ROI.
Optimize your product feed is the first piece of advice. When Google displays your product as a shopping ad, it does so using a data stream called the product feed.
The better the search result, the simpler it will be for Google to parse the data from the feed.
In light of this, the data you offer must be accurate. What qualities should you consider most before entering them into the Google sheet, then?
The image: Any expert in social media optimization will tell you how much a product’s image affects its ability to be purchased online.
Similar to that, Google shopping ads are primarily visual. Remember that your product will be displayed alongside numerous other items that are similar. Choose an attention-grabbing image for your shopping ads in order to catch the attention of the consumer.
Consider the various brown shoe search results and indicate which picture is more likely to prompt a click. Look for black shoes.Along with being creative, make sure your image complies with the Merchant center’s image size requirements.
Title and Description: Although shopping campaigns don’t need keywords to target your product, it’s still important to craft the titles and descriptions carefully from the perspective of the customer.
Although having their search term appear in your title will draw them to your product. Avoid adding too much information to the Title at the same time. Inform customers about your product instead by using descriptions.
Give the most important information in the first 165 to 500 characters of the description.
As opposed to that, Using automation features, like automated feed delivery, a Content API, and structured data markup, is the best way to keep your feed up to date if your product inventory is too large to fit into the Google sheets manually each time.
Trick 2: Optimize Your Google Shopping Ads Structure
For shopping campaigns to be successful, the right decision must be made regarding the campaign structure. A good campaign structure makes it simpler to successfully manage your shopping ads, boost revenue, and maximize return on investment.
The first step in developing a strong campaign structure is the campaign’s creation. Additionally, you can make ad groups that include all of the product ads that use data from your product feed automatically. To make it simpler to understand, picture your campaign as a clothing store, and your ad group as the shoe section.
Now you can make various ad groups that, among other things, target various product categories in clothing and accessory stores. You can manage functions like the search terms report, negative keywords, and bid adjustments by making ad groups.
By choosing different bids for various products, you can get one step closer to total control over your product advertisements. An inventory subset known as a “Product group” must be defined in order to achieve this. The Product group would showcase a particular category of shoes, such as baseball shoes, tennis shoes, etc, if your Ad group, for example, represented the shoe section of the department store.
Based on the qualities listed below, you can use Google to divide your products into various categories. Google can be useful.
The structure of your campaign will be developed in what manner, then? Will there be just one campaign, just one ad group, and just one product group? Do you plan to run a campaign that spans several product categories? There is, of course, no suitable response.
Sizes of inventories vary from store to store. Keep in mind that a higher ROI will assist you in achieving your goal as you construct your structure. Detailed explanations for both product groups and ad groups can be found here.
Trick 3: Concentrate On Your Best Performing Products
Focus on your best products once you’ve identified them. Not every product in your advertising campaign will be the standout. Even though you will have some products or product groups that bring good transactions and ROI, some products will not add much value to your campaigns.
Since you will be charged for each and every click, it is preferable to remove or give such product ads less importance. How do you manage to do that?
With Google Adwords Predefined reports, you can get in-depth information about the effectiveness of your shopping ads.
It enables you to sort the best-and worst-performing products in the shopping section using a variety of custom criteria.
Sort the winners and losers in a Google sheet by item ID once you have decided who won and who lost. After that, start a fresh Google Shopping campaign and choose “All products” for the ad group subdivision. The item IDs of your top-selling items should be used to create a new group, which should then be saved.
You’ll get a fresh campaign with all the top-selling goods in it. Spend more on campaigns featuring the products that perform the best and less on products that perform poorly but have high conversion costs.
Trick 4: Modify your bidding strategies
If you want to run a profitable shopping campaign, you must first plan your bidding strategy. By adjusting your bid to take into account various factors, you can very successfully accomplish that goal.
Consider your bid strategy first and foremost. Start off modestly, between $1 and $1.5, advise experts. Once you start receiving performance updates, keep making adjustments to your bid as necessary. Your bids can be changed in a number of different ways.
Use location bid adjustment, for instance, to more precisely target your ads at the location where you want them to appear. It is extremely effective at getting the message out over a wide area.
Additionally, by using device bid adjustment, you can modify the frequency with which your ads show up for searches made on different devices. If you know that a certain kind of device—a desktop, smartphone, or tablet—makes up the majority of your sales, this is helpful.
The next option is scheduling bid adjustment, which enables you to choose specific days of the week or hours of the day for your ads to run as well as the frequency at which they do so. Google ads also offer the option to alter your bid in accordance with the content, remarketing lists, and demographics. If you are eager to know about Google Display ads and YouTube ads, here is everything you need to know to run successful Google display ads. Visit our Instagram feed for more Information.
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