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Category: SMM

10 Remarkable Hacks to Skyrocket your Pinterest Follower in 2023

1. Use a Pinterest business account.

2. Optimize your username and bio.

3. Post Idea Pins.

4. Include text on your Idea Pins.

5. Focus on a specific audience.

6. Use keywords in your board names and pin descriptions.

7. Include relevant keywords in your Pinterest name, too.

8. Use Pinterest Trends to plan your content.

9. Add fresh content weekly.

10.Be active and engaged on Pinterest.

1. Use a Pinterest business account.

Business accounts on Pinterest have access to tools like original content formats, sophisticated analytics, shopping options, and the capacity to set up an ad account to market your content.

You have the option to designate a new account as a business account during the setup process. You can change an existing account to a business account in order to keep your authority.

2. Optimize your username and Pinterest bio.

Both your username and bio can be located by search engines. Include relevant, potential customer-using search terms for your niche in your profile description to increase profile visibility on Pinterest.

– Put your company name at the top of your profile to improve brand recognition.

– Information about recent search trends among your target audience.

– The opportunity to submit an application to become a verified merchant (blue tick) and build your credibility.

– The ability to use creativity to increase audience participation in campaigns or competitions.

– Access to Pinterest Analytics, which will help you understand the requirements of your target audience.

3. Post Idea Pins.

Creators and companies can record, edit, and share up to 20 pages of content in a single post using the Idea Pin feature. The ability to add voiceovers, transitions, tags for other accounts, and music is just a few of the notable features of Idea Pin.

Creators can use the feature to increase their reach and engagement because Idea Pins don’t disappear after 24 hours like story features on other social media platforms.

4. Include text on your Idea Pins.

Once you’ve mastered the art of making Idea Pins, consider adding text overlays to your content to make it easier to access and comprehend. Make sure you include search terms that potential followers may use since text on Idea Pins can be found.

5. Concentrate on a specific audience.

You should concentrate your Pinterest marketing strategy even if theoretically anyone could buy your goods or services. Your ability to produce content that actually resonates with your target audience will improve as you narrow your focus.

You can increase your reach by choosing a niche and dominating it as people consume, share, and value your content. Your audience can be defined, humanized, and your needs can be understood by first developing a buyer persona.

6. Make use of keywords in your board names and pin descriptions.

You should include both in your descriptions and images because Pinterest users frequently use hashtags and searches to find brands. It’s crucial that you remain precise and descriptive when writing your pin description.

This increases the likelihood that your pin will match a user’s actual search intent.Take your healthy diet recipe board, for instance.

If you save your pin to the “Healthy Recipes” board (which is what they are probably searching for), rather than something ambiguous like “Healthy,” you’ll have a higher chance of users finding it and engaging with it.

7. Include relevant keywords in your Pinterest name, too.

Discoverability and shareability are equally important in terms of Pinterest marketing. Positioning your brand in front of Pinterest users who are actively looking for your content is important. Your account’s visibility on it will increase if you use a few relevant keywords in the name of your profile.

8. Use Pinterest Trends to plan your content.

Pinterest Trends is a feature available to users with business accounts on the social media platform that displays the keywords and subjects that are popular across various niches.

Use the trends tool to determine what your potential customers are searching for, then use the information you find to guide the content you share.

Additionally, Pinterest publishes an annual report called Pinterest Predicts that forecasts the topics that will probably trend on the social media platform over the course of the following year based on search trends and specific data.

9. Add fresh content weekly.

Pinterest recommends posting at least one original pin each week. To increase your Pinterest traffic, you should typically link your idea pins to your products. Pinterest gains more users by adding fresh content. It also helps to increase user engagement time.


10. Be active and engaged on Pinterest.

Like all social media platforms, Pinterest favors accounts that are active. Consistently pinning, manually pinning other people’s pins, and following other boards are all examples of this.

Create a social media calendar if you struggle to keep up with your Pinterest activity for a more targeted and well-planned publishing strategy.You could also try using a program like Tailwind, which enables you to schedule your Pinterest pins in advance.You must frequently repin.

Re-pinning from the “Explore” and “Trending” pages is something to think about.Your chances of expanding your reach are higher the more you interact with other boards and repin content.

You have the option to designate a new account as a business account during the setup process. You can change an existing account to a business account in order to keep your authority. You can checkout here our Facebook ads and Instagram ads. Follow us on Instagram for such informative content.

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Kantha Digital Team October 14, 2023 0 Comments

10 Unbelievable YouTube Subscriber Hacks for Massive Growth in 2023

YouTube subscribers reflects how many viewers have subscribed to follow your YouTube channel. You can view your YouTube subscriber count in real time and view your growth over time in YouTube Analytics. You’ll get an email and find a congratulatory animation within YouTube Studio when you reach a milestone of YouTube subscribers.

1. Create engaging and knowledge based content

2.Create and publish informational videos frequently

3.Optimize your YouTube videos

4.Optimize your YouTube channel

5.Create high quality videos

6.Add a subscriber watermark to your YouTube videos

7.Engage your audience with informational videos

8.Promote your videos on other social media platforms

9.Do a YouTube Collab to Reach New Viewers

10.Create the 4 Types of Videos People Love

1. Create engaging and knowledge based content

Producing interesting and knowledge content is necessary if you want people to watch your video.In order to produce better content, consider the following strategies:.

– Create your content with a particular audience in mind.

– Make sure to prepare your video script in advance to ensure that all the important details are covered and that the audience isn’t overloaded with information.

– Divide the information into multiple videos if you think there is too much in one.

– Using a good example every so often is appreciated by your audience. As many examples as you can, but make sure they come from reputable websites.

– To make your content more appealing, incorporate visuals.

– Always begin your videos with an intriguing hook that will entice viewers to watch the rest of the video.

2. Create and publish informational videos frequently

Without a doubt, regularly making and posting videos will help you gain more subscribers.In contrast, people won’t want to subscribe to your channel if you haven’t published in a while.YouTube channels that post more frequently than once per week perform better, claims Social Media Examiner.Whenever you upload a new video to your channel, subscribers receive an email notification.

In particular, if the content is unique, interesting, and educational, people are more likely to watch your video if they receive an email notification once a week.

Therefore, if you can afford to release more than one video per week, you have a better chance of increasing your subscriber base. If you use a fixed frequency strategy, you can also increase your subscriber base more quickly.

You must also optimize your content after you have finished uploading it. Let’s look at how you can do it as part of this series on how to get more subscribers on YouTube.

3. Optimize your YouTube videos for YouTube Subscribers

Your content will rank higher on YouTube if you optimize your videos.It’s probable that viewers of your videos will also engage with your content.

You can optimize a number of video components, including the title, description, video, and other meta tags, to make sure that your videos are seen by the right audience.

Other techniques for channel optimization include:

– Include a captivating thumbnail.

– Post the video’s transcript online.

– Include a start screen and an end screen in your YouTube videos.

– A start screen that showcases the first few seconds of your videos, as well as a non-dark, descriptive end screen.

4. Optimize your YouTube channel

Create a unique look for your channel.A YouTube channel can appear interesting by using relevant channel keywords, channel descriptions, and channel art.

Use keywords and write a succinct, engaging description for your channel.

Your channel description’s opening 100 to 150 characters are crucial because they are displayed next to your channel in search results. At the conclusion of your description, include an appropriate call to action.

Select some hip and trendy but also brand-relevant channel art.Your home page should contain sections and playlists.Put your videos on your homepage and divide them up into different sections and playlists if you have a lot of them.

The proper keywords, titles, and descriptions can help you optimize these playlists as well.

5. Create high-quality videos For YouTube Subscribers

Videos with subpar audio and video aren’t popular with viewers. People will take you seriously and watch your videos if they are produced professionally.

By taking these easy steps, you can enhance your professional reputation.

– Make sure there is no background noise when you record your video, and that the environment is quiet.

– To ensure clear audio, use quality recording equipment.

– Additionally, while you are recording, keep an eye on the input volume meter.

– Utilize studio lighting and a green backdrop when recording.

– In order to know what to say and cover all of your important points, prepare your video script in advance before filming.

6. Add a subscriber watermark to your YouTube videos

You are able to add a watermark to your videos on YouTube. Reminding people to subscribe to your channel in this way is very effective. A call to action, brand name, or logo are examples of watermarks.

7. Engage your audience with informational videos

Your viewers will feel satisfied when you interact with them.This increases the likelihood that people will want to subscribe to your channel.

In order to grow your YouTube subscriber base, it’s crucial to interact with your audience.

Gratitude and a suggestion of where to go for more information should be given at the conclusion of your video to anyone who took the time to watch it. Encourage your audience to leave comments and offer criticism on your video.

Take note of the criticism and add this commentary to your video.It’s always possible to gain fresh inspiration from your viewers and make new videos based on their comments.

Engaging viewers can be increased by thanking them for their excellent comments (both on and off of YouTube).

Additionally, live streaming is a good way to engage with your audience in the present. Pre-recorded videos aren’t the only way to do this.

8. Promote your videos on other social media platforms For YouTube Subscribers

Promote your videos on other platforms if you want them to be seen by viewers outside of YouTube.

– Publish on social media.

– Discussions on forums and blogs.

– Establishing links

– Influencer marketing.

– Email advertising

– Interact with people by posting links to your videos on relevant community websites.

– Submit your video to reputable video directories.

– Add your videos to the favorites of well-known bookmarking websites.

– Add videos to your blog posts.

– Highlight additional related videos on your end screen.

9. Do a YouTube Collab to Reach New Viewers

Video collaborations require a lot of work from the creators.They look for partners who share their interests, come up with collaborative project ideas, and film a number of videos.

After all that effort, the two creators receive a priceless reward in the form of their shared audiences.

There will be some viewers who have never heard of creator A or creator B for each collaboration video. But if everything goes according to plan, some of those new viewers will sign up as subscribers for both creators.

No matter the size of your channel, video collaborations are a critical component of growing your YouTube subscriber base.

10. Create the 4 Types of Videos People Love

Ideas for YouTube videos that will increase viewership are plentiful.Finding the ones that encourage subscribers to hit the subscribe button and bring viewers back to your channel is difficult.

Four YouTube videos, in particular, have proven to be timeless over time:

– Reaction Videos.

– How-to videos.

– Comparison videos.

– Video listicles.

On YouTube, reaction videos are incredibly entertaining.

These videos will always be popular because people enjoy seeing how other people respond to amusing or dramatic events.

Everyone enjoys having a lively discussions, so videos are popular.The other video formats, such as how-tos and listicles, provide answers to common queries.

An instructional video might be titled “How to perform SEO for e-commerce websites” or “How to grow your Youtube following.”

If you are eager to know about Google Display ads and YouTube ads, here is everything you need to know to run successful Google display ads. Visit our Instagram feed for more Information.

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9+ Mind Blowing Video Marketing Hacks to Convert Customers into Die Hard Fans

Video marketing is the use of videos to advertise and sell your product or service, boost interaction on your digital and social channels, inform your audience through a new medium, and enhance engagement.

1. Demo Videos

2. Brand Videos

3. Event Videos

4. Expert Interviews

5. Informational or How-To-Videos

6. Explainer Videos

7. Animated Videos

8. Case Study and Customer Testimonial Videos

9. Live Videos

10. 360° & Virtual Reality Videos

SEO is enhanced, and sales and conversions are increased by video marketing. 31% of marketers use videos to boost SEO. Video improves the quality of pages and length of time visitors spend on them, which helps websites rank higher in search engines. More than 60% of marketers report an increase in their customer acquisition costs.

At the same time, 83 percent of video marketers claim that video aids in lead generation.

This is due to the fact that video has revolutionized not only the way in which businesses market and how consumers shop, but also the way in which salespeople connect with and convert prospects as well as the way in which customer service teams look after and delight their clients.

Throughout the entire customer buying journey, video can be a flexible tool for salespeople, and it can do much more than just boost engagement. Salespeople can qualify and rank unresponsive or cold leads with the aid of backend analytics.

Mobile users enjoy watching video marketing. Video consumption is fueled by mobile users. A mobile device or tablet is used to watch online videos by 77% of those polled, according to research. Facebook also claims that using a smartphone is 1 point 5 times more likely than using a computer to watch a video every day.

1. Determine where your target demographic spends their time after selecting them

Given the popularity of video and user-generated video content, each video you create must be tailored to a particular audience. Create solid buyer personas right away if you don’t already have any. Incorporate the most recent video research into your buyer personas if you already have a set of them.

Marketing professionals are increasingly using quality videos as a promotional tool.Video is today’s predominant form of communication for a number of reasons, though not just that.

First, smartphone technology advanced, making it simpler and more practical to watch videos. Then, the pandemic increased U.S. online media consumption by 215%.

Weekly average for watching online videos, according to the video marketing guide. Imagine the year 2022, when viewers watch videos online for an average of 19 hours per week.

Now more than ever, successful brands cannot afford to ignore video marketing.

2. Social sharing is promoted by video marketing.

For increasing engagement on social media, video is the second most popular type of content. Video is the main focus of websites like Facebook, Instagram, and Youtube.

The importance of video marketing is emphasized by all platforms, even those that do not allow native video uploads.

– Tweets on Twitter receive 10 times more engagement.

– This year, 78% of video marketers intend to use LinkedIn video.

– Nearly a billion people use Pinterest to watch videos every day.

This video marketing types help to increase more followers:

1. Demo Videos Marketing

Demonstration videos demonstrate the functionality of your product, whether you’re showing off your software or opening a physical item for testing.

2. Brand Videos

Brand videos are frequently produced as a part of a larger marketing effort to highlight the company’s goals, objectives, or goods and services. Building brand awareness for your business as well as captivating and attracting your target audience are the objectives of brand videos.

3. Event Videos Marketing

Make a highlight reel of the event or publish engaging interviews and presentations from it if your company is hosting a conference, roundtable discussion, fundraiser, or another type of event.

4. Expert Interviews For Video Marketing

Building trust and authority with your target audience can be done by recording interviews with internal experts or thought leaders in your industry.

Find the thought leaders in your field and present these debates to your audience.

Industry experts provide viewers with practical takeaways in the above video, which goes deeper than a simple interview. Don’t be afraid to use strategy in your interviews; your audience will benefit from your diligence.

5. Informational or How-To Videos Marketing

Videos with instructions can impart new knowledge to your audience.These promotional videos can help them gain the fundamental knowledge they’ll need to comprehend your company and your solutions. When working with customers, your sales and service teams can use videos like these.

6. Explainer Videos

This kind of video can clarify for your audience the reasons why they require your good or service. The main buyer persona of the business often takes a fictional journey while battling a problem in explainer videos. By embracing or purchasing the company’s solution, this person resolves the problem.

7. Animated Videos

When explaining abstract services or products or difficult-to-understand concepts that require strong visuals, animated videos can be a great format.

8. Case Study and Customer Testimonial Videos

Your potential customers want to know that your product can address their particular issue. Making case study videos featuring your pleased, devoted customers is one of the best ways to demonstrate this. Your strongest supporters are those people. Get them to speak on camera about their struggles and how your business was able to help them.

9. Live Videos

A unique, behind-the-scenes look at your business is provided to viewers by live video. Additionally, it draws longer streams and higher levels of engagement.

In 2021, 85% of people will have watched a live stream in the previous 12 months, according to Google.

In addition, viewers are encouraged to ask questions in the comments section of live-streamed interviews, presentations, and events.

10. 360° Videos Marketing in virtual reality

When watching 360° videos, viewers can “scroll” around to see the content from every angle, just as if they were actually standing there. Viewers can experience a place or an event, such as skiing down a hill with Olympic athletes, by watching the video in a spherical format.

Viewers can navigate and manage their experiences in virtual reality (VR). Here is all you need to know about content marketing and email marketing if you’re interested. For additional information, check out our Instagram account.

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7+ Insider Tips to Exponential Instagram Growth in 2023

An Instagram followers is a user who follows your account and is able to see, like, and comment on any media you post to your profile.

1. Make sure it’s a business profile

2. Give people a reason to follow you

3. Write good captions

4. Focus on quality followers

5. Make use of all the formats

6. Publish great content—consistently

7. Focus on entertainment

8. Cross-promote your account

9. Do your Instagram SEO

10.Develop your own Instagram style

1. Make sure it’s a business profile

You can access analytics through your Instagram business profile that will let you know who your followers are, what kind of content they enjoy most, and whether or not you’re gaining or losing them. If you haven’t already, tap Settings, then Switch to Professional Account, from the hamburger menu in the top right corner of your bio. Once you’ve made your category choice and given your company information, you can move on.

2. Give people a reason to follow you For Instagram Followers

Give prospective followers a clear idea of what they can anticipate if they follow you on Instagram instead of (or in addition to) just listing your credentials, slogan, or value proposition.

As an illustration:

– Follow for digital marketing advice; create worthwhile social media content.

– Follow me if you’re interested in binary options and, you know, securing your financial future.

– People come to you for quick marketing advice and clever, unique memes.

3. Write good captions

Even though the image may be the main focus of a post, your Instagram caption can sometimes make or break its impact on potential followers.

Originality is what defines a good caption.

What characteristics define originality?

– Wit.

– Humor.

– Inspiration.

– stories with significance

– Self-deprecation.

– Relatability.

– Storytelling.

– Intrigue.

For instance, try to maintain that style, whatever you decide, to keep your supporters on board.

4. Focus on quality Instagram followers

Literally, one billion people use Instagram. You don’t want fickle followers who unfollow just as quickly or disinterested observers who give your account no life.

You want supporters who:

– Share, like, and leave comments on your posts.

– Appreciate your content and give you a sense of direction.

– Convert leads into clients.

– Help you attract more admiring followers.

5. Make use of all the formats For Instagram Followers

Instagram differs from other well-known social media platforms in part because of its various formats. They enable you to display various facets of your brand while keeping the user’s attention.

So, benefit from:

– High-quality images and videos in feed posts.

– Short-lived, more spontaneous, and raw content: stories.

– Reels are movies that place a little more emphasis on the entertainment value.

– Lives: Produce videos in real-time.

An individual is more likely to grow an affinity for you and follow you if they can become familiar with more aspects of your company.

6. Publish great content—consistently

This is crucial to your overall social media marketing plan, not just for Instagram. The importance of having excellent content is obvious, but consistency is frequently neglected.

You might gain a follower with one excellent post, but you’re now in the spotlight.

They regularly view your content, so if you can’t keep giving them the kind of content that first attracted them, you risk losing their followers. What then constitutes excellent content on Instagram?

– Relevant to your industry and the needs of your audience.Facts, news, and suggestions.

– Thoughtful: addresses their values, way of life, and personalities.

– Interactive: makes you entertaining to follow with polls, queries, Lives, competitions, and shareable content.

– Captures and holds the audience’s interest.

Motion, emotion, humor, boldness, and a beautiful design.

7. Focus on entertainment

The importance of entertainment is rising. Instagram stated it was shifting its focus to “full screen, immersive, entertaining, mobile-first video” content last summer when it revealed how its algorithm works. Not all entertaining material needs to be funny or action-packed. Simply put, it must be captivating. Creative. Original. Expressive.

8. Cross-promote your account

Cross-promotion is among the best strategies for promoting your Instagram account. Your website footer, email templates, and signature should all contain links to your social media accounts. Put your handle name on paper and display it in a pretty frame in your office. Tell people who visit your Facebook page that they can find you on Instagram.

Cross-promote your branded hashtag by including it in print advertisements, print receipts, and relevant events. Make no assumptions about how popular your Instagram account or hashtag will be. Send them there.

9. Do your Instagram SEO

Implement Instagram SEO. The goal of SEO is to increase traffic to your website from Google searches.Social media platforms also search engines, and Instagram’s search function now supports standard keyword searches in addition to account and hashtag searches.

Because of this, Instagram SEO is now even more crucial, and so the following:

– Use specific keywords in your captions and bio.

– Add your location to Instagram.

– Images with alt text are added.

10. Develop your own Instagram style

To make your posts stand out in the newsfeed, pick a style that is uniquely yours. Users subscribe to accounts whose content is interactive rather than just visual.

Make sure you have a developed overall brand before you start to develop your own style. Your Instagram aesthetic will be influenced by your audience, positioning, voice, brand colors, and offerings. Follow us on Instagram for such informative content.

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Unlock the Hidden Power of LinkedIn | Game-Changing Tricks

Unlock the Hidden Power of LinkedIn | Game-Changing Tricks

1.Be Searchable – Draw traffic from outside LinkedIn

2.Be sticky – Make Brand Noticiable

3.Be consistent – Post content to your Page regularly

4.Be creative – Make use of informational video content

5.Be relevant – Promote leadership oriented content

6.Be engaging – Reply to post comments with audience

7.Be responsive – Adjust your LinkedIn content based on analytics

8.Inspire employee involvement

9.Coordinate with Linkedin influencers

10.Increase Followers By Launching LinkedIn Ad campaign

1. Be Searchable – Draw traffic from outside LinkedIn

Follow the instructions in the article you’ve just clicked to make sure your LinkedIn Page is completely discoverable on search engines like Google. It’s a big win to get people to notice your LinkedIn Page outside of the platform.

Additionally, you can promote LinkedIn by adding a Follow button and a link to your email signature and the website of your business. Both of these procedures are “set it and forget it,” which makes it simple for people to direct people to your business’ LinkedIn Page.

2. Be sticky – Make Brand Noticeable

Make it simple enough to be seen repeatedly. Consistently branded content (including colors, logos, and voice) will make your posts stand out to members when they see them in their feeds. Having a few distinct and memorable interactions with your brand will increase their likelihood of following your Page.

3. Be consistent – Post fresh content to your Page regularly

Your Page will appear more prominently on member feeds if you consistently add new content to it. Pages that update at least once per week experience a twofold increase in engagement, which increases their organic reach and appeal to new followers. If you’re running out of ideas, use the Content Suggestions features.

4. Be creative – Make use of informational video content

A lot of captivating visuals should be a part of your content mix. Videos and unique imagery in particular have a tendency to stand out more on feeds, which will increase the visibility of your page and brand. Don’t be afraid to upload a series from your most recent event or another photo opportunity because, in particular, we find that custom image collages increase levels of engagement on the platform.

5. Be relevant – Promote leadership oriented content

Higher-level executives and decision-makers are constantly searching for original and compelling thought leadership that can influence the direction of their own businesses. The thought leadership market can be crowded at times, but if you create high-quality content that sparks interest and lively debate, your thought leadership will stand out from the competition.

6. Be engaging – Reply to post comments with audience

Not every comment is worthy of an answer, of course, but it’s a good idea to respond to any inquiries or well-reasoned suggestions made in relation to posts on your Page. Not only does this increase the posts’ visibility in the feed, but it also increases the likelihood that users will follow a Page that actively interacts with its community.

7. Be responsive – Adjust your LinkedIn content based on analytics

A comprehensive set of analytics is available to page administrators, and these analytics include engagement data for your updates as well as demographic data about your visitors and followers. Utilize these insights to determine what is and is not resonating, then match your content to the needs of your audience.

8. Inspire employee involvement

Your team members will be your staunchest allies in expanding a Page following.They should be urged to tell their interested friends and coworkers about what you do.

It can help greatly if staff members mention your Page in updates and tell their networks how beneficial it is to follow it.

Additionally, make sure your employees are correctly mapped to your Page (by accurately citing it in their Work Experience), as each new connection your employee makes on LinkedIn will be asked to follow your Page.


9. Coordinate with LinkedIn influencers

For many influencer marketing relationships, co-creating content is essential. This strategy can be used on LinkedIn to both parties’ advantage: the influencer becomes known to the audience of your brand, and vice versa.

Encourage business professionals and well-known leaders to @mention your page.

10. Increase Followers By Launching LinkedIn Ad campaign

Growing a brand’s LinkedIn page is a common goal for businesses running online ads. Utilize the Follower Ad format to run a Dynamic Ad campaign. You can use this technique to gain a lot of highly relevant followers by utilizing LinkedIn’s robust targeting features. You can checkout here our Facebook ads and Instagram ads. Follow us on Instagram for such informative content.

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