PPC Archives - Kantha Digital

Category: PPC

Skyrocket Your Online Business: Mastering Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements.

1.Capture competitor traffic

2.Include social proof

3.Focus on search intent

4.Offer a discount

5.Promote free products or services

6.Make conversion easy

7.Improve your ad relevance

8.Optimize your keywords

9.Put your main keyword in your display path

10.Keep it simple and skimmable

1. Capture competitor traffic For Google Ads

It is important to know who your competitors are and how they rank in search engine results. Once you know this, you can go about capturing their traffic by using Google Ads

Step one: It is important to have a complete list of keywords your competitors are targeting in search engine results.

Step two: Create a list of keywords that you would like to target for your business. Neither the list should be too short nor too long.

Step three: Create ads for the keywords on Google Adwords (Google). This will allow you to start capturing competitor traffic with Google Ads.

2. Include social proof

Google Ads allows you to use social proof in your ads by adding a rating under headlines and links. Google also mentions on their AdWords Help page that including social proof in your ad can help improve your Ad Rank and increase click-through-rate (CTR).

Social Proof is growing in popularity as more marketers are realizing that it has a significant impact on consumer decisions. There are many different ways.

3. Focus on search intent

An advertising tool that supports your marketing efforts is Google Ads.It’s time to advance the platform, which has been around for a while.

Google must make sure that it is meeting the needs of its users in order to accomplish this. By concentrating on the intent of the search terms that customers are using rather than the actual keywords themselves, this can be accomplished most effectively.

Google can offer ads that are more relevant and simple for customers to find when they do this.

4. Offer a discount

When it comes to online advertising, offering a discount is one of the most tried-and-true strategies. Customers are encouraged to make purchases by the offer of a discount.

Conversions and revenue for advertisers consequently rise as a result of this. A wide range of additional features, such as tracking and conversion reports, are also available to advertisers through Google Ads.

In order to outperform their rivals who are also offering discounts on products and services, advertisers who offer discounts can climb the Google search results page.

5. Promote free products or services through Google Ads

Promoting free goods or services is a fantastic way to improve Google Ads.

This approach has lots of benefits.

By improving the page’s position in the SERPs (Search Engine Result Pages), it makes it easier for potential customers to find the good or service you offer.It can be a fruitful marketing technique for new businesses that aren’t yet well-known and have scant website content.

The theory behind this technique is that people are more likely to click on ads when they are looking for a discount or giveaway, making them more likely to click on your ad as well, as long as they find what they’re looking for on your website.

6. Make conversion easy

Many companies manage their advertising campaigns using the self-service, automated Google Ads platform. It is a powerful tool that gives advertisers the ability to design and manage campaigns across numerous media platforms, including websites, videos, apps, social media, and more.

For small businesses that lack the funds to hire an agency or invest in marketing, this service offers the best ads solution. Additionally, Google Ads offers tools so that businesses can precisely assess the effectiveness of their campaigns and make adjustments in light of the information gathered. Additionally, they can use this information to decide on their marketing plan with confidence.

7. Improve your ads relevance

The platform for advertisers to bid on search terms and display ads is called Google Ads. These AdWords can be tailored to a particular audience and location or created to appear on Google, YouTube, Gmail, and other websites.

With Google Ads, you have more control over your ads’ placement, cost, and frequency of appearance. This gives the user a much more customized experience and raises the relevance of your good or service.

8. Optimize your keywords For Google Ads

Because so many advertisers use words and phrases that are similar to yours to promote their goods and services, keyword optimization is a crucial component of Google Ads.

Using quality keywords in your ads has a lot of advantages. They assist you in locating potential customers so you don’t lose them before they make a purchase.

Additionally, using quality keywords keeps your name in front of customers who are already familiar with your offerings and might be considering making another purchase. Always be sure to provide examples of how keyword optimization can enhance your ads and demonstrate the ways in which it has benefited others in the past. Facebook ads as an effective marketing platform to promote their brand online and grow their audience base. 

9. Put your main keyword in your display path

Google Ads are impacted by display path, which is the arrangement of text on a webpage that influences search engine crawlers. To rank and evaluate the effectiveness of web pages, search engines like Google employ a variety of metrics. One such metric is the “click-through rate,” which measures the likelihood that a search engine crawler will click on the link to your site.

Links that are easier to click on are ranked higher by search engines than links that are less visible. Therefore, you should try to place your keywords in noticeable areas like headlines, sub-headlines, images, captions, and any other important place where users might see them. Follow us on Instagram for such informative content

10. Keep it user friendly

One of the best methods for increasing conversions is to use Google Ads. To achieve high conversion rates and make user-friendly ads, certain considerations must be made.

Take into account the following suggestions in order to create a successful Google Ad.

1) The headline should grab the reader’s attention and encourage them to keep reading.

2) When a person clicks on an advertisement, they should be able to find out the precise reasons for a product.They should be aware of what they will receive before deciding whether to make a purchase from you or leave your website.

3) To compel viewers to look at your advertisement and persuade them to click it, you should use a clear call-to-action button.

Read More

Supercharge Your Ecommerce Sales: The Top Google Shopping Ad Tips You Need

Although eCommerce is booming, are low online sales leaving your revenue in the dark? Online markets did reach new heights as a result of the pandemic, though. To completely light up your earnings, start implementing Google Shopping ads.

However, big eCommerce industry players like Walmart (5.9%) and Amazon (which accounted for almost 40% of US online sales) have largely taken over the spotlight.

The competition is also getting tougher in your niche market, though.

How will you be able to stand out from the crowd in the face of so much competition? The answer is Google Shopping Ads. And we want to demonstrate for you how to significantly boost your profit from your retail niche by using Google Shopping Ads. Yes, 78% of retail search ad spend and 86% of all clicks in the US come from Google shopping ads. They are an excellent tool for retailers to attract quality traffic to their online stores and turn them into customers for maximum sales.

Find out here how to achieve the same thing.

The term “Google shopping ads,” also known as “product listing ads,” refers to paid advertisements that show up as a product catalog for a product search at the top of organic results or on Google Shopping. Only relevant results that match the search query are displayed by the algorithm.

Shopping advertisements are more successful at attracting you, the customers, because they provide detailed product information, including a product image, price, and merchant name presented in an appealing way.

Google Shopping Ads come in two varieties:

Utilizing the information you provided in the merchant center for shopping ads, showcase your product. Customers in your area who are searching for your product on Google see your products and store details in local inventory ads. Both promoting your physical store and letting customers know that it has the goods they need are accomplished by using them.

Let’s look at how you create Google Shopping ads for your products.

Before running your paid ad you need to follow some steps:

Step 1: Build Your Google Merchant Center Account

You must set up a Google Ads account as well as a Merchant Center account before launching your first Google ad. Your ability to store the product data that Google will use to create your shopping ads is made possible by the merchant account.

Step 2: Set Up Your Product Feed

The next step is to create your shopping feed in the merchant center so you can save the information about the items you want to highlight in your shopping ads.A product feed, to put it simply, is a way to keep an up-to-date catalog of your products available for Google to use when developing shopping ads.

Choose “Products” from the right-hand menu to add products.

Your product feed can be created in numerous ways, and there are numerous ways to connect it to the Merchant center. Use of Google Sheets or an automated website crawl are the easiest ones.

Create your product. When selecting the Google spreadsheet option to create a product feed, you have the option of using the template offered by the Merchant center or uploading one from your end.Each product in your inventory needs to have information on specific characteristics entered into the spreadsheet.

The primary traits are as follows:

– Postal Code.

– The item’s name.

– Description.

– Product assemblage.

– Product’s type.

– Product availability

– Price.

– Selling price

Step 3: Link it with Your Google Ads Account

Connecting your Merchant center and Google Ads account is the next easy step. You can’t make a shopping advertisement without it. You’ll be able to design a shopping campaign inside the Merchant Center as well.

Select the “Link account” option from the Merchant Center’s “Settings” menu. You can choose to link your Google Ads account and Merchant account there. Your Google Ads account must be connected.

Step 4: Create Your Shopping Ads Campaign in Google Ads

You can make your own shopping ad campaigns using Google Ads. Setting up a shopping campaign in your Google Ads account is the final step. Prior to doing that, create a new campaign.

a new campaign. The objective for your shopping campaign should be decided upon next. Here, when creating a shopping advertisement, you need to be aware of your primary objective.

Sales for shopping ads are the main outcome of this.

Identify your objective. The campaign type you select next should be “Shopping.” type of campaign. Now you have to decide what advertising preferences you want, like:

the name of the campaign.(If your merchant account and credit card are not yet connected)

A merchant account that contains the product feed you have created, where you want to advertise and sell your products.

Add inventory filters to limit the products displayed in your campaign to those that match the requirements. Choosing the bid strategy to use for your campaign. Establishing a daily spending cap.

Deciding whether or not to make your advertisement a local inventory advertisement. Preferred devices. Click “Save” to proceed once you’re done.Following that, your ad group can be made.

When a specific product is searched for, you can decide whether to show several products from the same product niche or just one. A collection of advertisements. Last but not least, enter the bid for the ad group and press “Save”

You’ve just finished building your first Google Shopping campaign, so congrats! Once it has been approved, the full list of products is available on the Product dashboard.

Optimize Google Shopping Ads To Boost Your Ecommerce Sales With 4 Super Tricks:

Trick 1: Perform Product Feed Optimization

Running Google Shopping ads is a great way for small retailers to catch up to the major players in online retail. Therefore, we have discovered some of the best Google Shopping Ads Optimization Tips that will assist you in increasing your sales targets and achieving better ROI.

Optimize your product feed is the first piece of advice. When Google displays your product as a shopping ad, it does so using a data stream called the product feed.

The better the search result, the simpler it will be for Google to parse the data from the feed.

In light of this, the data you offer must be accurate. What qualities should you consider most before entering them into the Google sheet, then?

The image: Any expert in social media optimization will tell you how much a product’s image affects its ability to be purchased online.

Similar to that, Google shopping ads are primarily visual. Remember that your product will be displayed alongside numerous other items that are similar. Choose an attention-grabbing image for your shopping ads in order to catch the attention of the consumer.

Consider the various brown shoe search results and indicate which picture is more likely to prompt a click. Look for black shoes.Along with being creative, make sure your image complies with the Merchant center’s image size requirements.

Title and Description: Although shopping campaigns don’t need keywords to target your product, it’s still important to craft the titles and descriptions carefully from the perspective of the customer.

Although having their search term appear in your title will draw them to your product. Avoid adding too much information to the Title at the same time. Inform customers about your product instead by using descriptions.

Give the most important information in the first 165 to 500 characters of the description.

As opposed to that, Using automation features, like automated feed delivery, a Content API, and structured data markup, is the best way to keep your feed up to date if your product inventory is too large to fit into the Google sheets manually each time.

Trick 2: Optimize Your Google Shopping Ads Structure

For shopping campaigns to be successful, the right decision must be made regarding the campaign structure. A good campaign structure makes it simpler to successfully manage your shopping ads, boost revenue, and maximize return on investment.

The first step in developing a strong campaign structure is the campaign’s creation. Additionally, you can make ad groups that include all of the product ads that use data from your product feed automatically. To make it simpler to understand, picture your campaign as a clothing store, and your ad group as the shoe section.

Now you can make various ad groups that, among other things, target various product categories in clothing and accessory stores. You can manage functions like the search terms report, negative keywords, and bid adjustments by making ad groups.

By choosing different bids for various products, you can get one step closer to total control over your product advertisements. An inventory subset known as a “Product group” must be defined in order to achieve this. The Product group would showcase a particular category of shoes, such as baseball shoes, tennis shoes, etc, if your Ad group, for example, represented the shoe section of the department store.

Based on the qualities listed below, you can use Google to divide your products into various categories. Google can be useful.

The structure of your campaign will be developed in what manner, then? Will there be just one campaign, just one ad group, and just one product group? Do you plan to run a campaign that spans several product categories? There is, of course, no suitable response.

Sizes of inventories vary from store to store. Keep in mind that a higher ROI will assist you in achieving your goal as you construct your structure. Detailed explanations for both product groups and ad groups can be found here.

Trick 3: Concentrate On Your Best Performing Products

Focus on your best products once you’ve identified them. Not every product in your advertising campaign will be the standout. Even though you will have some products or product groups that bring good transactions and ROI, some products will not add much value to your campaigns.

Since you will be charged for each and every click, it is preferable to remove or give such product ads less importance. How do you manage to do that?

With Google Adwords Predefined reports, you can get in-depth information about the effectiveness of your shopping ads.

It enables you to sort the best-and worst-performing products in the shopping section using a variety of custom criteria.

Sort the winners and losers in a Google sheet by item ID once you have decided who won and who lost. After that, start a fresh Google Shopping campaign and choose “All products” for the ad group subdivision. The item IDs of your top-selling items should be used to create a new group, which should then be saved.

You’ll get a fresh campaign with all the top-selling goods in it. Spend more on campaigns featuring the products that perform the best and less on products that perform poorly but have high conversion costs.

Trick 4: Modify your bidding strategies

If you want to run a profitable shopping campaign, you must first plan your bidding strategy. By adjusting your bid to take into account various factors, you can very successfully accomplish that goal.

Consider your bid strategy first and foremost. Start off modestly, between $1 and $1.5, advise experts. Once you start receiving performance updates, keep making adjustments to your bid as necessary. Your bids can be changed in a number of different ways.

Use location bid adjustment, for instance, to more precisely target your ads at the location where you want them to appear. It is extremely effective at getting the message out over a wide area.

Additionally, by using device bid adjustment, you can modify the frequency with which your ads show up for searches made on different devices. If you know that a certain kind of device—a desktop, smartphone, or tablet—makes up the majority of your sales, this is helpful.

The next option is scheduling bid adjustment, which enables you to choose specific days of the week or hours of the day for your ads to run as well as the frequency at which they do so. Google ads also offer the option to alter your bid in accordance with the content, remarketing lists, and demographics. If you are eager to know about Google Display ads and YouTube ads, here is everything you need to know to run successful Google display ads. Visit our Instagram feed for more Information.

Read More

Unleash the Power of Facebook Ads: 9+ Killer Tactics to Get More Clicks and Engagement

1. Design Perfect Facebook Ads Structure

2. Set up the Meta Pixel with Google Tag manager

3. Build up your conversions

4. Target on-platform engagement

5. Use the fast takeoff method

6. Target similar interests audience

7. Target influencers’ audiences

8. Use in-market segments from search

9. Scale optimization with automated rules

10. Apply a Detail-funnel strategy

1. Design Perfect Facebook Ads Structure

Advertisers divide up their campaigns far too frequently based on who they are targeting rather than what their goals are. Let’s say you write an ebook on SEO for small businesses.

The ebook comes in three different versions: one for lawyers, one for architects, and one for doctors.

The better course of action is to create one campaign for the ebook and then inside of that campaign, three ad sets, one for each audience, rather than three separate campaigns for each audience. Facebook campaigns and ad sets are intended to be used in this manner.

You can manage and optimize your ads, scale your campaigns and offers, and more effectively with this proper Facebook ad account structure.

2. Set up the Meta Pixel with Google Tag manager (GTM)

Installing a container code on each of your website pages is possible with Google Tag Manager. When you want to install a pixel, you no longer need to add code to each of your pages; instead, you can simply connect it to GTM.

The Facebook Conversions API can then be configured in the same way. You should combine the Facebook Conversions API and Meta Pixel in order to obtain a more comprehensive picture of the effectiveness of your ads due to privacy regulations.

You can make data-driven optimizations and retarget visitors to your site after having visibility into what actions visitors are taking after viewing your ads and who those visitors are. As a professional Instagram ads service agency, we are more passionate about supercharging your businesses to create brand awareness & increase your ROI.

3. Build up your conversions in Facebook ads

Following the installation of your pixel, you can then tell Facebook which conversion events you want to monitor. If you decide to make a separate conversion event for each ebook download, keep in mind our SEO ebook example, and you’ll see the following in the campaign-level view:.

For Facebook advertising optimization, a campaign-level view of conversions.

You must examine the data for each ad set to determine the total number of conversions you’re receiving from the campaign. The total number of conversions can be quickly ascertained from the campaign view, though, if you only create one ebook download conversion event. Despite being a minor factor, it can speed up your decision-making.

4. Target on-platform engagement

Displaying ads to previous website visitors is one of the most successful Facebook retargeting strategies. You could, for instance, retarget site visitors who filled out your contact form, subscribed to your newsletter, or looked at a particular product page.

Instead, you can retarget users based on how they interact with your Facebook page.

5. Use the superfast takeoff method for Facebook Ads

Once a Facebook ad campaign is live, it takes some time before Facebook can truly begin tailoring the ad delivery to your unique objectives because it needs time to gather enough useful data. Your ad may not be served as frequently if you have a tight budget, which will make it take longer for it to move past this learning phase.


The superfast takeoff approach requires that you first create your Facebook ad campaign as usual, but then set a budget that is higher than what you anticipate spending. Allow the campaign to continue with this budget until it reaches 10,000 impressions, and then reduce it. The learning process will go more quickly, and you’ll also get data for your own optimizations.

6. Target similar interests audience

Facebook offers precise targeting for a variety of interests. Think outside the box a little bit, though, and avoid focusing on an interest that is precisely the same as the one your product or service is promoting.

Instead of focusing only on “smartphones” as an interest when advertising smartphones, for instance, you might target smartwatches or Bluetooth earphones. Alternatively, if you’re advertising cars, you might try reaching out to individuals interested in auto insurance, etc.

7. Target influencers’ audiences

You can’t know how big that audience will be if you’re targeting the right interests until you’ve chosen the interest. On their own, some audiences are too small, and others are dwindling as a result of privacy changes.

However, you can find out more about your followers’ interests by doing some market research on the pages they follow and like. Not competitor pages, but influencer pages, and pages for related brands.

Look at the PETA Society’s page, for instance, if you are promoting pet supplies or even an adoption agency. Facebook page for the PETA Society with the most followers for Facebook ad optimization. You can get a respectable-sized audience if you enter this into the ad set’s detailed targeting box.

8. Use in-market segments from search

For reasons of privacy, Facebook has restricted or removed from its platform a number of targeting categories, including those pertaining to employment, real estate, and finances. But you can run a Google search campaign with in-market audience targeting. You can still connect with these user types using this targeting strategy. As a result, you’ll attract qualified visitors to your website, from whom you can create a list to post to Facebook for a lookalike or retargeting campaign.

9. Scale optimization with automated rules

Any paid account must be regularly monitored and adjusted to be managed.

You might, for illustration:

– After a certain amount of time, look for underperforming ads and pause them.

– If a campaign receives a specific number of clicks or conversions, you can increase or decrease its budget.

– If your campaign is not performing well, raise your bid.

You can instruct Facebook to check these things for you and take the necessary action by setting up automated rules in Facebook Ads Manager.

10. Apply a Detail-funnel strategy

Currently, one method of running a traffic campaign is to gather email addresses on your website and then add those emails to a nurture email series. But rather than using more Facebook ad campaigns to grow these audiences.

For instance, if you run an awareness or traffic campaign, you can later use the leads or sales objective to target users on your remarketing list who interacted with those campaigns. Follow us on Instagram for such informative content.

Read More