Unlock the Hidden Power of LinkedIn | Game-Changing Tricks

Unlock the Hidden Power of LinkedIn | Game-Changing Tricks

1.Be Searchable – Draw traffic from outside LinkedIn

2.Be sticky – Make Brand Noticiable

3.Be consistent – Post content to your Page regularly

4.Be creative – Make use of informational video content

5.Be relevant – Promote leadership oriented content

6.Be engaging – Reply to post comments with audience

7.Be responsive – Adjust your LinkedIn content based on analytics

8.Inspire employee involvement

9.Coordinate with Linkedin influencers

10.Increase Followers By Launching LinkedIn Ad campaign

1. Be Searchable – Draw traffic from outside LinkedIn

Follow the instructions in the article you’ve just clicked to make sure your LinkedIn Page is completely discoverable on search engines like Google. It’s a big win to get people to notice your LinkedIn Page outside of the platform.

Additionally, you can promote LinkedIn by adding a Follow button and a link to your email signature and the website of your business. Both of these procedures are “set it and forget it,” which makes it simple for people to direct people to your business’ LinkedIn Page.

2. Be sticky – Make Brand Noticeable

Make it simple enough to be seen repeatedly. Consistently branded content (including colors, logos, and voice) will make your posts stand out to members when they see them in their feeds. Having a few distinct and memorable interactions with your brand will increase their likelihood of following your Page.

3. Be consistent – Post fresh content to your Page regularly

Your Page will appear more prominently on member feeds if you consistently add new content to it. Pages that update at least once per week experience a twofold increase in engagement, which increases their organic reach and appeal to new followers. If you’re running out of ideas, use the Content Suggestions features.

4. Be creative – Make use of informational video content

A lot of captivating visuals should be a part of your content mix. Videos and unique imagery in particular have a tendency to stand out more on feeds, which will increase the visibility of your page and brand. Don’t be afraid to upload a series from your most recent event or another photo opportunity because, in particular, we find that custom image collages increase levels of engagement on the platform.

5. Be relevant – Promote leadership oriented content

Higher-level executives and decision-makers are constantly searching for original and compelling thought leadership that can influence the direction of their own businesses. The thought leadership market can be crowded at times, but if you create high-quality content that sparks interest and lively debate, your thought leadership will stand out from the competition.

6. Be engaging – Reply to post comments with audience

Not every comment is worthy of an answer, of course, but it’s a good idea to respond to any inquiries or well-reasoned suggestions made in relation to posts on your Page. Not only does this increase the posts’ visibility in the feed, but it also increases the likelihood that users will follow a Page that actively interacts with its community.

7. Be responsive – Adjust your LinkedIn content based on analytics

A comprehensive set of analytics is available to page administrators, and these analytics include engagement data for your updates as well as demographic data about your visitors and followers. Utilize these insights to determine what is and is not resonating, then match your content to the needs of your audience.

8. Inspire employee involvement

Your team members will be your staunchest allies in expanding a Page following.They should be urged to tell their interested friends and coworkers about what you do.

It can help greatly if staff members mention your Page in updates and tell their networks how beneficial it is to follow it.

Additionally, make sure your employees are correctly mapped to your Page (by accurately citing it in their Work Experience), as each new connection your employee makes on LinkedIn will be asked to follow your Page.

 

9. Coordinate with LinkedIn influencers

For many influencer marketing relationships, co-creating content is essential. This strategy can be used on LinkedIn to both parties’ advantage: the influencer becomes known to the audience of your brand, and vice versa.

Encourage business professionals and well-known leaders to @mention your page.

10. Increase Followers By Launching LinkedIn Ad campaign

Growing a brand’s LinkedIn page is a common goal for businesses running online ads. Utilize the Follower Ad format to run a Dynamic Ad campaign. You can use this technique to gain a lot of highly relevant followers by utilizing LinkedIn’s robust targeting features. You can checkout here our Facebook ads and Instagram ads. Follow us on Instagram for such informative content.